Perfecting Digital Content and Copywriting

Great content is at the heart of exceptional social media and websites. This career-boosting introductory course explains the fundamental content writing techniques to win new followers, retain loyal customers and build your brand.

Learn how the best content producers in the business effortlessly deal with issues such as copywriting, digital storytelling, compelling social media, engaging emails, and the principles of website copy.

Perfecting Digital Content and Copywriting
£395 +VAT

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Study Options and Start Dates

Virtual Classes

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC
Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Course Topics

The course will cover a range of topics including:

The digital content brief and how to create one
Creating suitable content personas
How to generate likeable social and web copy
Creating effective and compelling email campaigns
The importance of storytelling
Understanding the role content plays in supporting SEO efforts
Improving your grammar to support digital content

Upon completion of this course, you will be able to:

Write with confidence
Engage via social media
Understand SEO and algorithms
Get to grips with grammar

Pricing

This course costs £395 + VAT

Entry Requirements

There are no formal entry requirements for this course.

Your Trainer: Jonathan Gabay

Jonathan is an award-winning copywriter and digital specialist. He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, videos, corporate speeches, social media, and much more.

Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content, including strategy and international corporate culture, as well as social and political campaigns.

Jonathan has also written 15 books covering just about every aspect of marketing, PR and brand psychology content; many are studied at university level.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.

Zahreen S.

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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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