Great content is at the heart of exceptional social media and websites.  This career-boosting introduction course explains the fundamental content writing techniques to win new followers, retain loyal customers and build your brand.

Course Details

Learn how the best content producers in the business effortlessly deal with issues such as copywriting, digital storytelling, compelling social media, engaging emails, and the principles of website copy.

Course times: 9.30am – 5pm.

Perfecting Digital Content and Copywriting

£39500+VAT
  • Course Date – 11th November
Apply Online

Upon completion of this course, you will be able to:

  • Write with confidence

  • Engage via social media

  • Understand SEO and algorithms

  • Get to grips with grammar

The course will cover a range of topics including:

  • The digital content brief and how to create one

  • Creating suitable content personas

  • How to generate likeable social and web copy

  • Creating effective and compelling email campaigns

  • The importance of storytelling

  • Understanding the role content plays in supporting SEO efforts

  • Improving your grammar to support digital content

Your Trainer

Jonathan Gabay

Jonathan is an award-winning copywriter and digital specialist.  He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, videos, corporate speeches, social media, and much more.

Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content, including strategy and international corporate culture. Social and political campaigns.

Jonathan has written 15 books covering just about every aspect of marketing, PR and brand psychology content.  Many are studied at the university level.

Jonathan Gabay

Learn From Home

The course is delivered through our virtual learning technology over one full day.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
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Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.