Learn the fundamentals of developing and implementing data driven digital marketing campaigns. This 5-week course is designed to provide you with a practical framework to be able to successfully plan digital campaigns, encompassing the key stages of campaign planning – analysis, implementation and measurement.

You will gain a step-by-step understanding of how to develop digital campaign plans in practice, based on sound research and led by strategy. The course will show the role of data and measurement at each of the planning stages, focusing on specific metrics and key performance indicators (KPIs).

The course will include: 

  • Using an evidence-based approach to digital campaign planning, applying best practice and utilising the latest tools.

  • How to set digital campaign objectives in practice based on organisational goals.

  • Understanding what digital channels your audience use and developing effective methods and content to reach them.

  • Developing an implementation plan that works and understanding how to budget for different digital channels.

  • Selecting the right metrics and key performance indicators (KPIs) to track and optimise campaign performance.

Virtual Class Times – 12.30pm- 1.30pm

Practical Digital Campaign Planning

  • Next start date – 18th March 2022

The course is designed anyone working in small businesses, not for profit, consumer or B2B organisations.

Your Trainer

Kalust Manukyan is an experienced marketing professional with over 14 years of practice in agency and client-side marketing. His extensive expertise includes large-scale project management, marketing strategy development and implementation, delivering global digital and offline advertising campaigns, branding, design and team leadership.

Kalust started his career in strategic marketing consulting. He then developed an interest in education marketing working for a number of institutions, including the University of Lincoln, the University of London, and St George’s University. Currently, he is the Head of Marketing at Barnet and Southgate College in London. He is also lecturing a number of CIM digital marketing modules for the Oxford College of Marketing.

Kalust Manukyan

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This course is priced at £100 (+VAT).

Apply Online

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.