Product Management

Product Management2017-01-16T00:31:47+00:00

An interactive course designed to help you investigate ideas, inspire change and improve performance in your product management practice.


Researching, developing and launching successful new products and managing the current product portfolio is vital for organisational survival.  Successful product management ensures that your products stay competitive and that growth opportunities are not missed.


This highly interactive course will take you through the key activities necessary for effective product management including;product definition,market and portfolio analysis, the new product development process, product launch and post-launch product management through the phases of the product life cycle.  Many contemporary examples are used to illustrate best practice.  Delegates are asked to apply the principles in activities throughout the day and develop an action plan to improve product management performance in their own organisations.

Product Management – Sample Agenda PDF


Upon completion of this course, you will be able to:

  • Evaluate the strengths and weaknesses of your current Product Management practice
  • Create a coherent product plan that includes a clear analysis of your current situation, establishes product objectives, outlines your product portfolio strategy and tactics and develops a one year action plan to improve product performance.
  • Feel confident about introducing new products and managing your current product portfolio.

You will leave equipped with a strategic product management process and an understanding of the key activities that drive product management success.

Course Content

  • Definitions of product management and the product planning process
  • Market and product portfolio analysis
  • NPD process; idea generation and screening, concept development and testing, business analysis, product development and testing, product launch
  • Post launch product management; managing growth, managing the mature product and product deletion
  • Assessment of organisational performance and action planning to improve product management in delegates own organisations

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
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