Search Engine Marketing

Search Engine Marketing2018-01-02T23:34:56+00:00

With the majority of product research starting with a search engine, understanding search engine marketing/techniques is now critical for marketers. Learn about the key differences between paid and optimised search and how to develop effective search campaigns .

  • What are the key success factors for Search Engine Optimisation?
  • Understand keyword research for search engines
  • Explore the key stages in paid search campaigns
  • Understand the metrics and tools used to measure SEO and paid search performance

This Course is part of The OXCOM Diploma in Digital Marketing.

Distance Learning

£28500+VAT
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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

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