With the majority of product research starting with a search engine, understanding search engine marketing/techniques is now critical for marketers. Learn about the key differences between paid and optimised search and how to develop effective search campaigns .

  • What are the key success factors for Search Engine Optimisation?
  • Understand keyword research for search engines
  • Explore the key stages in paid search campaigns
  • Understand the metrics and tools used to measure SEO and paid search performance

This Course is part of The OXCOM Diploma in Digital Marketing.

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Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

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