With the majority of product research starting with a search engine, understanding search engine marketing/techniques is now critical for marketers. Learn about the key differences between paid and optimised search and how to develop effective search campaigns .
- What are the key success factors for Search Engine Optimisation?
- Understand keyword research for search engines
- Explore the key stages in paid search campaigns
- Understand the metrics and tools used to measure SEO and paid search performance
This Course is part of The OXCOM Diploma in Digital Marketing.