Learn the fundamentals of search engine marketing with our 5-week online masterclass. This practical and hands-on course will help you gain confidence in implementing SEO and paid search campaigns.
You’ll gain an understanding of how to optimise your site for search engines, including practical advice on how to successfully undertake keyword research as well as developing content that matches the search intent of your target audience. The course will show you how to successfully set up your own Google Ads campaign, including keyword decisions, ad copy and selecting suitable targeting options.
Study Options and Start Dates
This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.
Next start date: TBC
Class times: 12.30pm to 1.30pm
What’s Included:
What’s Involved:

Try our online learning system for free!
Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.
Get a FREE two-week taster by completing the form below.