Learn the fundamentals of search engine marketing with our 5-week online masterclass. This practical and hands-on course will help you gain confidence in implementing SEO and paid search campaigns.

You’ll gain an understanding of how to optimise your site for search engines, including practical advice on how to successfully undertake keyword research as well as developing content that matches the search intent of your target audience. The course will show you how to successfully set up your own Google Ads campaign, including keyword decisions, ad copy and selecting suitable targeting options.

Search Engine Marketing Masterclass
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

Upgrade to an Award accredited by OCN London

What’s Involved:

The course will cover a range of topics including:

  • Search marketing fundamentals
  • SEO key success factors
  • Mastering keyword research
  • Setting up and executing paid search campaigns in Google Ads
  • Measuring and optimise performance

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Gavin Llewellyn

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin is a strategic marketer with an enduring passion and interest in digital marketing. This reflects Gavin’s training style, which balances broad level marketing thinking, with practical, hands-on digital marketing best practice.

Gavin Llewellyn
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.