Learn the fundamentals of search engine marketing with our 5-week online masterclass. This practical and hands-on course will help you gain confidence in implementing SEO and paid search campaigns.
You’ll gain an understanding of how to optimise your site for search engines, including practical advice on how to successfully undertake keyword research as well as developing content that matches the search intent of your target audience. The course will show you how to successfully set up your own Google Ads campaign, including keyword decisions, ad copy and selecting suitable targeting options.
The course will cover a range of topics including:
Virtual Class Times – 12.30pm- 1.30pm
Search Engine Marketing Masterclass
- Next start date – 10th July
Your Trainer
With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.
In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.
Learn From Home
The course is delivered through our virtual learning technology, which includes five one-hour live online classes.
You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.
Candidates can also undertake a short assessment to upgrade to an Award accredited by OCN London and Ofqual for an additional fee.
Course Costs
This introductory course is priced at £100 (+VAT).
If your course is Employer Funded please click here to apply