Learn the fundamentals of search engine marketing with our 5-week online masterclass. This practical and hands-on course will help you gain confidence in implementing SEO and paid search campaigns.

You’ll gain an understanding of how to optimise your site for search engines, including practical advice on how to successfully undertake keyword research as well as developing content that matches the search intent of your target audience. The course will show you how to successfully set up your own Google Ads campaign, including keyword decisions, ad copy and selecting suitable targeting options.

Search Engine Marketing Masterclass
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

Upgrade to an Award accredited by OCN London

What’s Involved:

The course will cover a range of topics including:

  • Search marketing fundamentals
  • SEO key success factors
  • Mastering keyword research
  • Setting up and executing paid search campaigns in Google Ads
  • Measuring and optimise performance

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Gavin Llewellyn

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin is a strategic marketer with an enduring passion and interest in digital marketing. This reflects Gavin’s training style, which balances broad level marketing thinking, with practical, hands-on digital marketing best practice.

Gavin Llewellyn
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale H.
Megan Dale H.
Great Marketing college. Teachers really supportive during studies to get the CIM qualification.
Mariana P.
Mariana P.
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen S.
Zahreen S.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
Great company to support you through your cim qualifications. I would recommend to anyone looking to advance their career in marketing!
Alastair S.
Alastair S.
I recently completed my Digital Diploma in Professional Marketing through the Oxford College of Marketing and couldn’t recommend them more! Although I studied via distance learning, I felt very well supported as my tutors were always quick to respond and provided clear guidance and feedback. The course itself was very interesting and has really helped to broaden my knowledge of digital marketing.
Rob
Rob
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
Studying with the Oxford College of Marketing was a pleasure from start to finish. They provided great accessibility to online resources and support, and teach through professional, yet thoughtful tutors, notably Antoine Gouder who often went the extra mile to support me in my final module. I would highly recommend the Oxford College of Marketing to anyone looking to further their development within the field of Marketing.
Joseph Y.
Joseph Y.
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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.