Learn the technologies, techniques, and strategies required to achieve high rankings on search engines and why search engine marketing is one of the most cost-effective promotional strategies available. Both organic search engine optimisation practices and pay-per-click will be presented, enabling you to compare and contrast these strategies. Further more you will be able to understand how to select the best method and create an effective search engine marketing campaign to achieve your promotional goals.
This award is part of The Postgraduate Diploma in Digital Marketing.

Distance Learning

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.