Learn the technologies, techniques, and strategies required to achieve high rankings on search engines and why search engine marketing is one of the most cost-effective promotional strategies available. Both organic search engine optimisation practices and pay-per-click will be presented, enabling you to compare and contrast these strategies. Further more you will be able to understand how to select the best method and create an effective search engine marketing campaign to achieve your promotional goals.

This award is part of The Postgraduate Diploma in Digital Marketing.

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Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

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