This workshop is designed to build your knowledge across two key digital acquisition channels – SEO and paid search. This structured course is designed to give attendees with a solid knowledge based to create their own search engine presence, using both SEO and paid search techniques.

The course will include:

  • Search engine fundamentals – how search engine work, key terminology

  • Structure – how to structure pages for SEO and how to plan and set up a PPC campaign for success

  • Creation – practical advice and hands-on tutorials to help you create effective search engine campaigns. Including keyword research, Google Ads campaign fundamentals and essentials of link building for SEO

  • Optimisation – how campaigns can be further optimised to deliver results, exploring best practice

  • Measurement and reporting – how to evaluate and measure the performance of SEO and PPC activities, including how to get the most out of the reports provided by Google and Bing

Search Engine Marketing Workshop

  • Book by 21st August 2020 to receive an early bird price of £199!
  • 21st September 2020

Search engine marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This structured course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding and confidence in dealing with both internal teams and external agencies.


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

Suitable for those who are new to digital marketing or who have limited experience with search engine marketing techniques.

Book Your Place

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.