This workshop is designed to build your knowledge across two key digital acquisition channels – SEO and paid search. This structured course is designed to give attendees with a solid knowledge based to create their own search engine presence, using both SEO and paid search techniques.

The course will include:

  • Search engine fundamentals – how search engine work, key terminology

  • Structure – how to structure pages for SEO and how to plan and set up a PPC campaign for success

  • Creation – practical advice and hands-on tutorials to help you create effective search engine campaigns. Including keyword research, Google Ads campaign fundamentals and essentials of link building for SEO

  • Optimisation – how campaigns can be further optimised to deliver results, exploring best practice

  • Measurement and reporting – how to evaluate and measure the performance of SEO and PPC activities, including how to get the most out of the reports provided by Google and Bing

Search Engine Marketing Workshop

  • Book by 7th October to receive an early bird price of £199!
  • 7th November 2019

Search engine marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This structured course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding and confidence in dealing with both internal teams and external agencies.


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

Suitable for those who are new to digital marketing or who have limited experience with search engine marketing techniques.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.