Search engine marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This structured course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding and confidence in dealing with both internal teams and external agencies.
The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN
Suitable for those who are new to digital marketing or who have limited experience with search engine marketing techniques.
This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More