This workshop is designed to give you the knowledge and skills to increase your internet reach and drive more quality traffic to your website from search results (SEO) and pay-per-click (PPC) advertising on Google, Facebook and LinkedIn.

The course will include:

  • Google Organic Search results – How Google decides the order of its ‘free’ listings

  • Optimising your website – Top tips anyone can implement to improve performance in organic search, including maximising page URLs, titles and meta descriptions

  • Google Ads – How the system works and how you can avoid costly mistakes

  • Creating an Ads Campaign – How to build an effective campaign, including creating an effective ad, setting keywords, coverage and maximum cost per click

  • Monitoring Google performance – How to get the most from the Ads and Analytics dashboards and make more informed decisions.

  • Facebook Paid Advertising – the main choices and management systems explained

  • Using Facebook Ads, Post Boost & Promoted Posts – The pros and cons of each and how to decide which to use, when to use them, and how to monitor performance

  • LinkedIn Paid Advertising – The main choices and campaign management system explained

  • Using LinkedIn Advertising – Choosing the ad format, creating an effective ad, targeting, controlling budget and monitoring performance

Search Engine & Social Media Marketing

  • Book by 23rd August 2020 for an early bird price of £199!
  • 23rd September 2020


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

This course is designed for those who are working in marketing but may have a limited experience with search engine and social media marketing techniques. It is suitable for those working in small businesses, not for profit, consumer or B2B organisations wanting to improve their practical skills and knowledge.

Book Your Place

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.