This workshop is designed to give you the knowledge and skills to increase your internet reach and drive more quality traffic to your website from search results (SEO) and pay-per-click (PPC) advertising on Google, Facebook and LinkedIn.
The course will include:
Google Organic Search results – How Google decides the order of its ‘free’ listings
Optimising your website – Top tips anyone can implement to improve performance in organic search, including maximising page URLs, titles and meta descriptions
Google Ads – How the system works and how you can avoid costly mistakes
Creating an Ads Campaign – How to build an effective campaign, including creating an effective ad, setting keywords, coverage and maximum cost per click
Monitoring Google performance – How to get the most from the Ads and Analytics dashboards and make more informed decisions.
Facebook Paid Advertising – the main choices and management systems explained
Using Facebook Ads, Post Boost & Promoted Posts – The pros and cons of each and how to decide which to use, when to use them, and how to monitor performance
LinkedIn Paid Advertising – The main choices and campaign management system explained
Using LinkedIn Advertising – Choosing the ad format, creating an effective ad, targeting, controlling budget and monitoring performance
Search Engine & Social Media Marketing
- Book by 19th October for an early bird price of £199!
- 19th November 2019
Location
The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN
Who Should Attend
This course is designed for those who are working in marketing but may have a limited experience with search engine and social media marketing techniques. It is suitable for those working in small businesses, not for profit, consumer or B2B organisations wanting to improve their practical skills and knowledge.
This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Customised and Team Training.
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.