This workshop is designed to give you the knowledge and skills to increase your internet reach and drive more quality traffic to your website from search results (SEO) and pay-per-click (PPC) advertising on Google, Facebook and LinkedIn.

The course will include:

  • Google Organic Search results – How Google decides the order of its ‘free’ listings

  • Optimising your website – Top tips anyone can implement to improve performance in organic search, including maximising page URLs, titles and meta descriptions

  • Google Ads – How the system works and how you can avoid costly mistakes

  • Creating an Ads Campaign – How to build an effective campaign, including creating an effective ad, setting keywords, coverage and maximum cost per click

  • Monitoring Google performance – How to get the most from the Ads and Analytics dashboards and make more informed decisions.

  • Facebook Paid Advertising – the main choices and management systems explained

  • Using Facebook Ads, Post Boost & Promoted Posts – The pros and cons of each and how to decide which to use, when to use them, and how to monitor performance

  • LinkedIn Paid Advertising – The main choices and campaign management system explained

  • Using LinkedIn Advertising – Choosing the ad format, creating an effective ad, targeting, controlling budget and monitoring performance

Search Engine & Social Media Marketing

  • Book by 19th October for an early bird price of £199!
  • 19th November 2019


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

This course is designed for those who are working in marketing but may have a limited experience with search engine and social media marketing techniques. It is suitable for those working in small businesses, not for profit, consumer or B2B organisations wanting to improve their practical skills and knowledge.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.