This workshop is designed to give you the knowledge and skills to increase your internet reach and drive more quality traffic to your website from search results (SEO) and pay-per-click (PPC) advertising on Google, Facebook and LinkedIn.

The course will include:

  • Google Organic Search results – How Google decides the order of its ‘free’ listings

  • Optimising your website – Top tips anyone can implement to improve performance in organic search, including maximising page URLs, titles and meta descriptions

  • Google Ads – How the system works and how you can avoid costly mistakes

  • Creating an Ads Campaign – How to build an effective campaign, including creating an effective ad, setting keywords, coverage and maximum cost per click

  • Monitoring Google performance – How to get the most from the Ads and Analytics dashboards and make more informed decisions.

  • Facebook Paid Advertising – the main choices and management systems explained

  • Using Facebook Ads, Post Boost & Promoted Posts – The pros and cons of each and how to decide which to use, when to use them, and how to monitor performance

  • LinkedIn Paid Advertising – The main choices and campaign management system explained

  • Using LinkedIn Advertising – Choosing the ad format, creating an effective ad, targeting, controlling budget and monitoring performance

This course is designed for those who are working in marketing but may have a limited experience with search engine and social media marketing techniques. It is suitable for those working in small businesses, not for profit, consumer or B2B organisations wanting to improve their practical skills and knowledge.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.

Course Enquiry
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
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Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.