Our interactive bootcamp covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.

Course Details

Getting visitors to your website can be an ever-escalating battle, however, this interactive search engine marketing training course shows you the fundamental techniques required to improve the natural search engine ranking for your website and boost short terms sales through paid for advertising.

This hands-on course is ideal for marketers who wish to develop skills in these demanding areas of digital marketing.

Course times: 9.30am – 5pm.

On completion of this course, you will be able to:

  • Understand the fundamentals of how search engines work

  • Undertake effective keyword research and generate relevant content

  • Structure pages for SEO

  • Set up and implement a Google Ads campaign

  • Select the right targeting options

  • Create ad copy that converts

  • Optimise campaigns to improve ROI

SEO / PPC Bootcamp

  • Course Date – 24th May

The course will cover a range of topics including:

  • Organic Search Optimisation

  • Paid Search Marketing

  • Keyword Planning

  • SEO / PPC Competitor Analysis

  • Developing a Search Marketing Strategy

  • Developing and implementing PPC campaigns

  • Optimising SEM activities to maximise ROI

  • Measuring and reporting

Your Trainer

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin is a strategic marketer with an enduring passion and interest in digital marketing. This reflects Gavin’s training style, which balances broad level marketing thinking, with practical, hands-on digital marketing best practice.

Gavin Llewellyn

Learn From Home

The course is delivered through our virtual learning technology over one full day.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply