Our interactive bootcamp covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.

This interactive course will explain the fundamental techniques required to improve your natural search engine ranking and boost short-term sales through paid for advertising.

This hands-on course is ideal for marketers who wish to develop skills in these demanding areas of digital marketing.

SEO / PPC Bootcamp
£395 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC
Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

The course will cover a range of topics including:

  • Organic Search Optimisation
  • Paid Search Marketing
  • Keyword Planning
  • SEO / PPC Competitor Analysis
  • Developing a Search Marketing Strategy
  • Developing and Implementing PPC Campaigns
  • Optimising SEM Activities to Maximise ROI
  • Measuring and Reporting

On completion of this course, you will be able to:

  • Understand the fundamentals of how search engines work
  • Undertake effective keyword research and generate relevant content
  • Structure pages for SEO
  • Set up and implement a Google Ads campaign
  • Select the right targeting options
  • Create ad copy that converts
  • Optimise campaigns to improve ROI

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Gavin Llewellyn

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin Llewellyn
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Alyssa
Alyssa
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
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Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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