Our interactive bootcamp covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.

Course Details

Getting visitors to your website can be an ever-escalating battle, however, this interactive search engine marketing training course shows you the fundamental techniques required to improve the natural search engine ranking for your website and boost short terms sales through paid for advertising.

This hands-on course is ideal for marketers who wish to develop skills in these demanding areas of digital marketing.

Course times: 9.30am – 5pm.

On completion of this course, you will be able to:

  • Understand the fundamentals of how search engines work

  • Undertake effective keyword research and generate relevant content

  • Structure pages for SEO

  • Set up and implement a Google Ads campaign

  • Select the right targeting options

  • Create ad copy that converts

  • Optimise campaigns to improve ROI

SEO / PPC Bootcamp

£39500+VAT
  • Course Date – 25th July
Apply Online

The course will cover a range of topics including:

  • Organic Search Optimisation

  • Paid Search Marketing

  • Keyword Planning

  • SEO / PPC Competitor Analysis

  • Developing a Search Marketing Strategy

  • Developing and implementing PPC campaigns

  • Optimising SEM activities to maximise ROI

  • Measuring and reporting

Your Trainer

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin is a strategic marketer with an enduring passion and interest in digital marketing. This reflects Gavin’s training style, which balances broad level marketing thinking, with practical, hands-on digital marketing best practice.

Gavin Llewellyn

Learn From Home

The course is delivered through our virtual learning technology through two 3 hours classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
L K
L K
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21
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Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.