Our interactive bootcamp covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.

This interactive course will explain the fundamental techniques required to improve your natural search engine ranking and boost short-term sales through paid for advertising.

This hands-on course is ideal for marketers who wish to develop skills in these demanding areas of digital marketing.

SEO / PPC Bootcamp
£395 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: w/c 7th December

Course times: 9.30am to 5pm GMT

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Student

The course will cover a range of topics including:

  • Organic Search Optimisation
  • Paid Search Marketing
  • Keyword Planning
  • SEO / PPC Competitor Analysis
  • Developing a Search Marketing Strategy
  • Developing and Implementing PPC Campaigns
  • Optimising SEM Activities to Maximise ROI
  • Measuring and Reporting

On completion of this course, you will be able to:

  • Understand the fundamentals of how search engines work
  • Undertake effective keyword research and generate relevant content
  • Structure pages for SEO
  • Set up and implement a Google Ads campaign
  • Select the right targeting options
  • Create ad copy that converts
  • Optimise campaigns to improve ROI

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Gavin Llewellyn

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin Llewellyn