SEO / PPC Course – An interactive course that covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.


This is an intensive, hands-on course that is ideal for marketers wanting to develop skills in these demanding areas of digital marketing.
This course will include the latest techniques for evaluating your current SEM activities, helping you to enhance and promote your brand successfully through search engine channels.

SEO / PPC Course

  • 23rd July 2019


Introduction to Search Engine Marketing

  • Organic Search Optimisation

  • Paid Search Marketing

  • Keyword Planning

  • SEO / PPC Competitor Analysis

  • Developing a Search Marketing Strategy

  • Developing and implementing PPC campaigns

  • Optimising SEM activities to maximise ROI

  • Measuring and reporting

Course Details

Course Aims

Getting visitors to your website can be an ever-escalating battle, however, this interactive search engine marketing training course shows you the fundamental techniques required to improve the “natural” search engine ranking for your website and boost short terms sales through paid for advertising. It is a blend of search engine optimisation training (SEO training) and pay per click training (PPC training).

Why Should You Attend?

The first module of this training course reviews the key Search Engine Optimisation (SEO or “natural search”) techniques so delegates can optimise their own site for search engines. You’ll understand the fundamentals as to how search engines work and how pages should be structured for SEO. The course will also provide practical advice on keyword research, content generation, link building as well as how to measure results for optimisation. This section of the course can be tailored to focus on the website of your choice.

The second module of the course will cover “paid for” search engine advertising (Pay Per Click Advertising) concentrating on Google Ads. Delegates will learn how to successfully set up and implement a Google Ads campaign, including keyword decisions, ad copy and selecting relevant targeting options. This section of the course will also reveal how to get the most out of Google Ads reporting in order to successfully optimise campaigns to maximise ROI.

Learning Outcomes

  • Understand how Search Engines work and how customers can be guided to your website through optimisation
  • Assess current SEO performance and locate the keywords and phrases driving traffic
  • Learn how to run effective pay-per-click campaigns through keyword and competitor analysis
  • Develop a strong and effective search marketing strategy that will have an immediate impact on your business and campaigns.

Course Dates and Locations

23rd July 2019 – London and Oxford.

All locations are subject to minimum numbers.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.