SEO / PPC Course – A certified course that covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.


This is an intensive, hands-on course that is ideal for marketers wanting to develop skills in these demanding areas of digital marketing.
This course will include the latest techniques for evaluating your current SEO profile using current tools and teach methods on how to enhance and promote your brand through these channels.

SEO / PPC Course

  • 23rd July 2019


Introduction to Search Engine Marketing

  • Organic Search Optimisation
  • Paid Search Marketing
  • Keyword Planning
  • Landing Pages and Microsites
  • SEO / PPC Competitor Analysis
  • SEO and Social Media
  • Developing a Search Marketing Strategy
  • Tools for Search Analysis

Course Aims

Getting visitors to your website can be an ever escalating battle, however, this highly participative and interactive search engine marketing training course shows you the fundamental techniques required to improve the “natural” search engine ranking for your website and boost short terms sales through paid for advertising. It is a blend of search engine optimisation training (SEO training) and pay per click training (PPC training)

Who Should Attend?

Marketers working in or wishing to work in a digital marketing role and who want to enhance and promote their websites via SEM.

Entrepreneurs and small business owners who want to see their search rank improve and drive more relevant visitors to their site.

The course is aimed at anyone responsible for improving the performance of their website.

Why Should You Attend?

The first module of this training course reviews the key Search Engine Optimisation (SEO or “natural search”) techniques so delegates can optimise their own site for search engines. You will understand the difference between search engines and directories, learn the elements of design which effect “natural” search engine ranking, the importance of keywords, link marketing, relevant content and the submission process. This section of the course can be tailored to focus on the website of your choice.

The second module of the course will cover “paid for” search engine advertising (Pay Per Click Advertising) concentrating on Google Adwords. Delegates will become more confident with internet marketing techniques and terminology and will learn how to implement a Google Adwords campaign. You will then learn 7 top tips that will guarantee successful campaigns and then practice creating campaigns for group/tutor discussion. You will then return to work with plenty of creative ideas for Pay Per Click advertising.

Learning Outcomes

  • Understand how Search Engines work and how customers can be guided to your website through optimisation
  • Assess your current SEO state and locate the keywords and phrases driving traffic
  • Learn methods to run effective pay-per-click campaigns through keyword and competitor analysis
  • Leveraging search engine optimisation for social media
  • Develop a strong and effective search marketing strategy that will have an immediate impact on your business and campaigns.

Endorsements and Awards

This course allows access to the UCI Postgraduate Diploma in Digital Marketing and is endorsed by The Digital Marketing Association.

Course Dates and Locations

23rd July 2019 – London and Oxford.

All locations are subject to minimum numbers.

Book Your Place

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Customised and Team Training.

"OXCOM has a great online platform and offers very prompt support"
Veronica Bogdacenco
"Experienced and helpful tutors who have guided me well through the course"
Linda Mangsatabam
"The study materials are excellent and the webinars are hugely helpful"
Emma Smith-Bodie
"The tutors are very knowledgeable and top in the field!"
"I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing"
Mohammed Ismaiel
"I recommend studying with Oxford College of Marketing"
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.