SEO / PPC Course – An interactive course that covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging PPC campaigns.


This is an intensive, hands-on course that is ideal for marketers wanting to develop skills in these demanding areas of digital marketing.
This course will include the latest techniques for evaluating your current SEM activities, helping you to enhance and promote your brand successfully through search engine channels.

SEO / PPC Course

  • Wednesday 13th May 2020


Introduction to Search Engine Marketing

  • Organic Search Optimisation

  • Paid Search Marketing

  • Keyword Planning

  • SEO / PPC Competitor Analysis

  • Developing a Search Marketing Strategy

  • Developing and implementing PPC campaigns

  • Optimising SEM activities to maximise ROI

  • Measuring and reporting

Course Details

Course Aims

Getting visitors to your website can be an ever-escalating battle, however, this interactive search engine marketing training course shows you the fundamental techniques required to improve the “natural” search engine ranking for your website and boost short terms sales through paid for advertising. It is a blend of search engine optimisation training (SEO training) and pay per click training (PPC training).

Why Should You Attend?

The first module of this training course reviews the key Search Engine Optimisation (SEO or “natural search”) techniques so delegates can optimise their own site for search engines. You’ll understand the fundamentals as to how search engines work and how pages should be structured for SEO. The course will also provide practical advice on keyword research, content generation, link building as well as how to measure results for optimisation. This section of the course can be tailored to focus on the website of your choice.

The second module of the course will cover “paid for” search engine advertising (Pay Per Click Advertising) concentrating on Google Ads. Delegates will learn how to successfully set up and implement a Google Ads campaign, including keyword decisions, ad copy and selecting relevant targeting options. This section of the course will also reveal how to get the most out of Google Ads reporting in order to successfully optimise campaigns to maximise ROI.

Learning Outcomes

  • Understand how Search Engines work and how customers can be guided to your website through optimisation
  • Assess current SEO performance and locate the keywords and phrases driving traffic
  • Learn how to run effective pay-per-click campaigns through keyword and competitor analysis
  • Develop a strong and effective search marketing strategy that will have an immediate impact on your business and campaigns.

Course Dates and Locations

Wednesday 13th May 2020 – London and Oxford.

All locations are subject to minimum numbers.

Book Your Place

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.