Learn the key skills and practices of social media advertising to help you create more focused, relevant, and effective social media campaigns. Understand the tools and models to define your business challenges and how to bring your brand to life on a range of different platforms. This course will show you how to define your audience, set up and manage advertising campaigns across Facebook, LinkedIn and Twitter as well as analyse and measure performance.
Who is this course for?
This course is designed for anyone looking to improve their practical understanding and skills of social media advertising and how it fits into broader digital marketing planning and strategy.
The course will cover a range of topics including:
How businesses can take advantage of social media advertising to reach and engage audiences
Setting objectives to support paid social media advertising campaigns
Campaign planning across key platforms, including Facebook, LinkedIn, and Twitter
Create compelling social ads that generate action and results
Best practice creative principles for social media advertising
How to effectively measure and optimise campaigns
Social Media Advertising Masterclass
- Next start date – TBC
Virtual Class Times : 12.30pm – 1.30pm
Your Trainer
Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.
Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.
Gavin is a strategic marketer with an enduring passion and interest in digital marketing. This reflects Gavin’s training style, which balances broad level marketing thinking, with practical, hands-on digital marketing best practice.

Learn From Home
The course is delivered through our virtual learning technology, which includes five one-hour live online classes.
You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.
Course Costs
This introductory course is priced at £100 (+VAT).
If your course is Employer Funded please click here to apply
Try our online learning system for free!
Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.