Understand how to use the Internet and Social Media to create audience profiles. Through qualitative research methods and monitoring social media demographics, you will learn to identify the social media application and strategies best suited to reach specific targets.
The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.
This award is part of The Postgraduate Diploma in Digital Marketing.
Distance Learning
Study Options
Course Brochure
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
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