Social media should be an integral part of a marketing plan for any business. This one-day course is designed to provide you with the essential know-how to implement social media activities and campaigns that deliver ROI. You’ll already know and be using some of the main social media platforms and this structured training day will help you get more out of them.

The course will include:

  • Social media fundamentals – the role social media plays in supporting marketing activities, understanding social media in today’s market, importance of creating dialogue

  • Capturing customer and competitor insights – using tools and techniques to better understand how competitors, customers and consumers use social media channels

  • Developing an effective content plan – understanding the importance of content, best practice guides on creating relevant and engaging content for your target audience across social media channels

  • Creating a social media plan – practical advice on how to create a social media plan that delivers on objectives, incorporating the content plan and maximising engagement across selected channels

  • Monitoring and measuring social media activities – how to measure the value of your social media activities and their ROI

  • Managing reputation – how to manage your business reputation across social media, best practice in dealing with negative interactions, managing risk and creating a social media policy

Social Media Marketing

  • Book by 17th August 2020 to receive an early bird price of £199!
  • 17th September 2020


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

This course is designed for those who have limited experience with social media or who wish to improve their own social media activities. It is suitable for those working in small businesses, not for profit, consumer or B2B organisations.

Book Your Place

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.