Social media should be an integral part of a marketing plan for any business. This one-day course is designed to provide you with the essential know-how to implement social media activities and campaigns that deliver ROI. You’ll already know and be using some of the main social media platforms and this structured training day will help you get more out of them.

The course will include:

  • Social media fundamentals – the role social media plays in supporting marketing activities, understanding social media in today’s market, importance of creating dialogue

  • Capturing customer and competitor insights – using tools and techniques to better understand how competitors, customers and consumers use social media channels

  • Developing an effective content plan – understanding the importance of content, best practice guides on creating relevant and engaging content for your target audience across social media channels

  • Creating a social media plan – practical advice on how to create a social media plan that delivers on objectives, incorporating the content plan and maximising engagement across selected channels

  • Monitoring and measuring social media activities – how to measure the value of your social media activities and their ROI

  • Managing reputation – how to manage your business reputation across social media, best practice in dealing with negative interactions, managing risk and creating a social media policy

Social Media Marketing

  • Book by 17th September to receive an early bird price of £199!
  • 17th October 2019


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

This course is designed for those who have limited experience with social media or who wish to improve their own social media activities. It is suitable for those working in small businesses, not for profit, consumer or B2B organisations.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.