Develop a social media strategy as part of gaining a complete understanding of the POST (people, objectives, strategy, and technology) strategy process. The market forces resulting from the expansion of the web are impacting the competitive landscape and business processes. Business leaders must be prepared to manage the accompanying fundamental cultural and process shifts. They should build cohesive strategies that integrate social media into sound business practices. In this applied strategy course, learn how to provide a methodology to approach and plan a social media strategy in your organisation. Learn how to apply technographics and social computing behaviours as more appropriate audience profiling techniques than traditional demographic profiling. You will contrast traditional and non-traditional strategies and communications practices, learn how to present a strategic methodology for social media, and effectively implement social media channels and venues for achieving business or brand objectives.