Develop a social media strategy as part of gaining a complete understanding of the POST (people, objectives, strategy, and technology) strategy process. The market forces resulting from the expansion of the web are impacting the competitive landscape and business processes. Business leaders must be prepared to manage the accompanying fundamental cultural and process shifts. They should build cohesive strategies that integrate social media into sound business practices. In this applied strategy course, learn how to provide a methodology to approach and plan a social media strategy in your organisation. Learn how to apply technographics and social computing behaviors as more appropriate audience profiling techniques than traditional demographic profiling. You will contrast traditional and non-traditional strategies and communications practices, learn how to present a strategic methodology for social media, and effectively implement social media channels and venues for achieving business or brand objectives.

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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

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