Social media is part of the marketing mix for many organisations today and provides them with unprecedented opportunities to engage stakeholders and consumers in direct ways. The unique nature of this medium and the disparate nature of the technologies requires a specific measurement and evaluation plan. This course will provide students with an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.
This award is part of The Postgraduate Diploma in Digital Marketing.

Distance Learning

£33000+VAT
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“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
Rebekah
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.