Online Video Marketing (1.5 credits)
Marketers are turning browsers into buyers through online video marketing in ever-increasing numbers. The future of online video marketing will be discussed by addressing four components: compelling content, engagement interactivity, integrated analytics and guaranteed audiences. These practices assist in delivering a more compelling and integrated brand campaign to build premium portfolios and pull away from the rest of the industry. Learn how to apply video strategies to your organisation’s digital marketing campaigns by creating powerful video content, which is sure to entertain, inspire and compel your audience into action. Explore how to distribute content across all channels from online ad networks, movie theaters to local TV outlets. Also, learn to research, measure and optimise the content across all channels for maximum performance.
This unit is available as a Short Online Course.
Online Video Marketing is a unit of The Postgraduate Diploma in Digital Marketing.