Social Media and Online Audience Profiling (2 Credits)

Understand how to use the Internet and Social Media to create audience profiles. Through qualitative research methods and monitoring social media demographics, you will learn to identify the social media application and strategies best suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.

This unit is available as a Short Online Course.

Social Media and Online Audience Profiling is a unit of  The Postgraduate Diploma in Social Media Studies and The Postgraduate Diploma in Digital Marketing.

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
Rebekah
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.