Within today’s competitive business environment, it is essential that sales professionals are equipped with the skills needed to sell effectively and persuasively. This is why Oxford College of Marketing has launched a brand new series of virtual courses designed for those working within the sales profession.

These short courses are perfect for both individual sales managers looking to update their skillset, or corporate clients looking to upskill their entire sales team.

Our virtual courses are delivered by our expert tutors, perfectly combining the convenience of online studying with the interaction of face-face sessions, without the need to attend any physical classes.

A full list of courses on offer can be found below:

Short Virtual Course

£19500+ VAT
  • 2 x Short Virtual Course: £359.00 + VAT
  • 3 x Short Virtual Course: £479.00 + VAT

Selling Virtually – A New Reality

Course aim: Covid-19 has demonstrated how the business landscape is constantly changing, and as such, being able to sell virtually is a core skill for sales managers within the 21st century.  During this programme, delegates will develop their skills in utilizing virtual tools to develop relationships with new and existing customers, and to maximize sales opportunities.

The objectives for the virtual workshops are to:

  • Understand the challenges of selling virtually

  • Understand how to plan and facilitate a virtual sales conversation with single or multiple stakeholders

  • Understand how to build rapport and keep the customer engaged

  • Explore how to control the virtual sales environment and be authentic with presence

  • Understand how to maintain sales momentum and gain a full understanding of the customer’s needs

  • Understand how to close a virtual meeting and gain commitment

Maximise your Post-Covid 19 Bounce Back Opportunities

Course aim: This workshop will address many of the new challenges facing sales professionals as a result of Covid-19. Delegates will learn how to identify and capitalize on key sales opportunities during the current pandemic. However, the skills taught during this workshop expand far beyond Covid-19 and will be highly applicable to a wide range of scenarios faced by businesses today.

The objectives for the virtual classroom session are to:

  • Understand how to deal with the personal challenges of working from home

  • Understand the key stakeholders within existing customer accounts and their roles and goals

  • Understand what challenges your key customers are facing now and what the impacts are

  • Understand how you can help your customers address their key challenges

  • Identify what your competitors are likely to do

  • Identify and agree the actions necessary to capitalise on the Covid-19 bounce back across your whole sales territory/portfolio

Elements of Sales Planning

Course aim: Being able to plan effectively is an essential skill for any sales manager. Upon completing this workshop, delegates will be able to confidently and effectively put together a robust sales plan, taking into consideration the many challenges facing businesses in today’s competitive environment.

The objectives for the development workshops are to:

  • Understand the importance of sales planning

  • Explore and understand the key elements of sales planning in the current situation

  • Identify key focus areas necessary to develop a sales plan for your own sales territory or portfolio

  • Understand the information required and research necessary to develop a sales plan

  • Understand the structure and key actions necessary to produce a sales plan that delivers results

Key Account Planning

Course aim: This workshop teaches the core skills needed for effective account management. Delegates will develop their knowledge in identifying sales opportunities, building relationships with external stakeholders, and formulating an account management plan.

The objectives for the virtual classroom sessions are to:

  • Identify and define the ideal key account to manage

  • Find out how to gain an in depth understanding of your chosen key account

  • Understand how to improve your customer relationships, identify and engage with stakeholders likely to influence buying decisions

  • Understand how to identify what you want to achieve with the account

  • Identify how to achieve your objectives and measure your progress

  • Learn how to construct an account management plan

Turning Reactive Sales Calls into Sales Opportunities

Course aim: This course aims to equip delegates with the core skills needed to convert prospective sales calls into profitable customers. This workshop is ideal for both individual sales managers, and teams who are wishing to develop their internal staffs capacity to proactively generate sales.

The objectives for the virtual classroom sessions are to:

  • Understanding buyer behaviour and motivation and how that relates to a sales process

  • Engage the customer and use a solution sales approach to fully understand their needs and requirements

  • Link customer challenges to sales opportunities

  • Understand how to sell the benefits of the offer

  • Understand how to handle objections and gain commitment

How Will These Courses Be Delivered?

These short courses are delivered over a single day of virtual teaching. There will be a single 2-hour session delivered in the morning, following by a 2-hour break and a final 90-minute session in the afternoon.

Finally, there will be a follow up coaching session 10 days after the workshop, to ensure the core skills learned during the sessions are being applied in the workplace.

This workshop will include a workbook and pre-course work sent out prior to the virtual classroom session.


The individual virtual courses cost £195 + VAT each.  However, a discount is offered for the purchase of multiple courses.

Please see the prices below:

  • 1 x Short Virtual Course: £195.00 + VAT

  • 2 x Short Virtual Course: £359.00 + VAT

  • 3 x Short Virtual Course £479.00 + VAT

Corporate Courses

The below courses are only available to corporate clients and can be tailored towards the specific needs of your business. Please get in touch today to receive a bespoke quote.

Value Selling

Course aim:

This 2-day course aims to equip sales teams with the skills necessary to sell their products and services effectively. Delegates will learn how to align their organisations objectives with the needs of the customer, to form lasting and productive relationships.

This course is specifically designed for corporate clients, and as such can be tailored towards the specific challenges faced by your organisation.

The objectives for the virtual classroom sessions are to:

  • Understand the customers organisational goals and the challenges they face as they strive to achieve their goals

  • Understand the stakeholders that could impact or be directly involved in making a buying decision

  • Understand the customer decision making process and be able to identify the impact on the sales process

  • Be able to identify customers’ needs and identify and create opportunities to create value at each stage of the decision-making process and maintain momentum

  • Understand the value the organisation and salesperson bring to a customer

  • Understand how to formulate a solution that delivers value for the customer

  • Understand and practice how to present a solution and gain commitment from the customer while maintaining value for the organisation

Course Delivery

Typically this course is split over 2 non-consecutive days of virtual teaching; on the second day delegates complete a practical task (e.g. a sales pitch) to solidify the learning from day one. A final ‘follow up’ session is then carried out 10 days later.

However, this is flexible, and the exact delivery can be tailored towards the specific needs of your organization.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21

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