Within today’s competitive business environment, it is essential that sales professionals are equipped with the skills needed to sell effectively and persuasively. This is why Oxford College of Marketing has launched a brand new series of virtual courses designed for those working within the sales profession.

These short courses are perfect for both individual sales managers looking to update their skillset, or corporate clients looking to upskill their entire sales team.

Our virtual courses are delivered by our expert tutors, perfectly combining the convenience of online studying with the interaction of face-face sessions, without the need to attend any physical classes.

A full list of courses on offer can be found below:

Short Virtual Course

£19500+ VAT
  • 2 x Short Virtual Course: £359.00 + VAT
  • 3 x Short Virtual Course: £479.00 + VAT

Selling Virtually – A New Reality

Course aim: Covid-19 has demonstrated how the business landscape is constantly changing, and as such, being able to sell virtually is a core skill for sales managers within the 21st century.  During this programme, delegates will develop their skills in utilizing virtual tools to develop relationships with new and existing customers, and to maximize sales opportunities.

The objectives for the virtual workshops are to:

  • Understand the challenges of selling virtually

  • Understand how to plan and facilitate a virtual sales conversation with single or multiple stakeholders

  • Understand how to build rapport and keep the customer engaged

  • Explore how to control the virtual sales environment and be authentic with presence

  • Understand how to maintain sales momentum and gain a full understanding of the customer’s needs

  • Understand how to close a virtual meeting and gain commitment

Maximise your Post-Covid 19 Bounce Back Opportunities

Course aim: This workshop will address many of the new challenges facing sales professionals as a result of Covid-19. Delegates will learn how to identify and capitalize on key sales opportunities during the current pandemic. However, the skills taught during this workshop expand far beyond Covid-19 and will be highly applicable to a wide range of scenarios faced by businesses today.

The objectives for the virtual classroom session are to:

  • Understand how to deal with the personal challenges of working from home

  • Understand the key stakeholders within existing customer accounts and their roles and goals

  • Understand what challenges your key customers are facing now and what the impacts are

  • Understand how you can help your customers address their key challenges

  • Identify what your competitors are likely to do

  • Identify and agree the actions necessary to capitalise on the Covid-19 bounce back across your whole sales territory/portfolio

Elements of Sales Planning

Course aim: Being able to plan effectively is an essential skill for any sales manager. Upon completing this workshop, delegates will be able to confidently and effectively put together a robust sales plan, taking into consideration the many challenges facing businesses in today’s competitive environment.

The objectives for the development workshops are to:

  • Understand the importance of sales planning

  • Explore and understand the key elements of sales planning in the current situation

  • Identify key focus areas necessary to develop a sales plan for your own sales territory or portfolio

  • Understand the information required and research necessary to develop a sales plan

  • Understand the structure and key actions necessary to produce a sales plan that delivers results

Key Account Planning

Course aim: This workshop teaches the core skills needed for effective account management. Delegates will develop their knowledge in identifying sales opportunities, building relationships with external stakeholders, and formulating an account management plan.

The objectives for the virtual classroom sessions are to:

  • Identify and define the ideal key account to manage

  • Find out how to gain an in depth understanding of your chosen key account

  • Understand how to improve your customer relationships, identify and engage with stakeholders likely to influence buying decisions

  • Understand how to identify what you want to achieve with the account

  • Identify how to achieve your objectives and measure your progress

  • Learn how to construct an account management plan

Turning Reactive Sales Calls into Sales Opportunities

Course aim: This course aims to equip delegates with the core skills needed to convert prospective sales calls into profitable customers. This workshop is ideal for both individual sales managers, and teams who are wishing to develop their internal staffs capacity to proactively generate sales.

The objectives for the virtual classroom sessions are to: