Within today’s competitive business environment, it is essential that sales professionals are equipped with the skills needed to sell effectively and persuasively. This is why Oxford College of Marketing has launched a brand new series of virtual courses designed for those working within the sales profession.

These short courses are perfect for both individual sales managers looking to update their skillset, or corporate clients looking to upskill their entire sales team.

Our virtual courses are delivered by our expert tutors, perfectly combining the convenience of online studying with the interaction of face-face sessions, without the need to attend any physical classes.

A full list of courses on offer can be found below:

Short Virtual Course

£19500+ VAT
  • 2 x Short Virtual Course: £359.00 + VAT
  • 3 x Short Virtual Course: £479.00 + VAT

Selling Virtually – A New Reality

Course aim: Covid-19 has demonstrated how the business landscape is constantly changing, and as such, being able to sell virtually is a core skill for sales managers within the 21st century.  During this programme, delegates will develop their skills in utilizing virtual tools to develop relationships with new and existing customers, and to maximize sales opportunities.

The objectives for the virtual workshops are to:

  • Understand the challenges of selling virtually

  • Understand how to plan and facilitate a virtual sales conversation with single or multiple stakeholders

  • Understand how to build rapport and keep the customer engaged

  • Explore how to control the virtual sales environment and be authentic with presence

  • Understand how to maintain sales momentum and gain a full understanding of the customer’s needs

  • Understand how to close a virtual meeting and gain commitment

Maximise your Post-Covid 19 Bounce Back Opportunities

Course aim: This workshop will address many of the new challenges facing sales professionals as a result of Covid-19. Delegates will learn how to identify and capitalize on key sales opportunities during the current pandemic. However, the skills taught during this workshop expand far beyond Covid-19 and will be highly applicable to a wide range of scenarios faced by businesses today.

The objectives for the virtual classroom session are to:

  • Understand how to deal with the personal challenges of working from home

  • Understand the key stakeholders within existing customer accounts and their roles and goals

  • Understand what challenges your key customers are facing now and what the impacts are

  • Understand how you can help your customers address their key challenges

  • Identify what your competitors are likely to do

  • Identify and agree the actions necessary to capitalise on the Covid-19 bounce back across your whole sales territory/portfolio

Elements of Sales Planning

Course aim: Being able to plan effectively is an essential skill for any sales manager. Upon completing this workshop, delegates will be able to confidently and effectively put together a robust sales plan, taking into consideration the many challenges facing businesses in today’s competitive environment.

The objectives for the development workshops are to:

  • Understand the importance of sales planning

  • Explore and understand the key elements of sales planning in the current situation

  • Identify key focus areas necessary to develop a sales plan for your own sales territory or portfolio

  • Understand the information required and research necessary to develop a sales plan

  • Understand the structure and key actions necessary to produce a sales plan that delivers results

Key Account Planning

Course aim: This workshop teaches the core skills needed for effective account management. Delegates will develop their knowledge in identifying sales opportunities, building relationships with external stakeholders, and formulating an account management plan.

The objectives for the virtual classroom sessions are to:

  • Identify and define the ideal key account to manage

  • Find out how to gain an in depth understanding of your chosen key account

  • Understand how to improve your customer relationships, identify and engage with stakeholders likely to influence buying decisions

  • Understand how to identify what you want to achieve with the account

  • Identify how to achieve your objectives and measure your progress

  • Learn how to construct an account management plan

Turning Reactive Sales Calls into Sales Opportunities

Course aim: This course aims to equip delegates with the core skills needed to convert prospective sales calls into profitable customers. This workshop is ideal for both individual sales managers, and teams who are wishing to develop their internal staffs capacity to proactively generate sales.

The objectives for the virtual classroom sessions are to:

  • Understanding buyer behaviour and motivation and how that relates to a sales process

  • Engage the customer and use a solution sales approach to fully understand their needs and requirements

  • Link customer challenges to sales opportunities

  • Understand how to sell the benefits of the offer

  • Understand how to handle objections and gain commitment

How Will These Courses Be Delivered?

These short courses are delivered over a single day of virtual teaching. There will be a single 2-hour session delivered in the morning, following by a 2-hour break and a final 90-minute session in the afternoon.

Finally, there will be a follow up coaching session 10 days after the workshop, to ensure the core skills learned during the sessions are being applied in the workplace.

This workshop will include a workbook and pre-course work sent out prior to the virtual classroom session.


The individual virtual courses cost £195 + VAT each.  However, a discount is offered for the purchase of multiple courses.

Please see the prices below:

  • 1 x Short Virtual Course: £195.00 + VAT

  • 2 x Short Virtual Course: £359.00 + VAT

  • 3 x Short Virtual Course £479.00 + VAT

Corporate Courses

The below courses are only available to corporate clients and can be tailored towards the specific needs of your business. Please get in touch today to receive a bespoke quote.

Value Selling

Course aim:

This 2-day course aims to equip sales teams with the skills necessary to sell their products and services effectively. Delegates will learn how to align their organisations objectives with the needs of the customer, to form lasting and productive relationships.

This course is specifically designed for corporate clients, and as such can be tailored towards the specific challenges faced by your organisation.

The objectives for the virtual classroom sessions are to:

  • Understand the customers organisational goals and the challenges they face as they strive to achieve their goals

  • Understand the stakeholders that could impact or be directly involved in making a buying decision

  • Understand the customer decision making process and be able to identify the impact on the sales process

  • Be able to identify customers’ needs and identify and create opportunities to create value at each stage of the decision-making process and maintain momentum

  • Understand the value the organisation and salesperson bring to a customer

  • Understand how to formulate a solution that delivers value for the customer

  • Understand and practice how to present a solution and gain commitment from the customer while maintaining value for the organisation

Course Delivery

Typically this course is split over 2 non-consecutive days of virtual teaching; on the second day delegates complete a practical task (e.g. a sales pitch) to solidify the learning from day one. A final ‘follow up’ session is then carried out 10 days later.

However, this is flexible, and the exact delivery can be tailored towards the specific needs of your organization.

I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Liliana Tene
Liliana Tene
16:01 16 Sep 21
Really helpful team, both tutors and college. Would recommend!
Eryn Sergeant
Eryn Sergeant
14:58 16 Sep 21
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren Fiveash
Warren Fiveash
13:59 16 Sep 21
I recently completed a Marketing Leadership Gateway course with the Oxford College of Marketing. The teaching and support was excellent and I would recommend them to any aspiring or experienced marketing professional.
Adam Procter
Adam Procter
09:28 02 Jul 21
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader Naccouzi
Nader Naccouzi
14:50 17 Jun 21
2020 was unprecedented and OXCOM went above and beyond to make sure our learning could continue. I always found the support team very helpful and the teaching staff are very experienced. I would recommend OXCOM to others - Thank you OXCOM for seeing us through 2020!
Pippa Evans (Philippa)
Pippa Evans (Philippa)
19:27 16 Jun 21
I have recently completed the CIM Level 4 Certificate in Digital Marketing with Oxford College of Marketing. My tutor Alicia has been excellent and very supportive and the staff has been super helpful and friendly. I have received a great support from the college and will definitely study the diploma level with them!
Zerin Efe
Zerin Efe
20:35 14 Jun 21
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale Hughes
Megan Dale Hughes
09:43 16 Apr 21

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