Within today’s competitive business environment, it is essential that sales professionals are equipped with the skills needed to sell effectively and persuasively. This is why Oxford College of Marketing has launched a brand new series of virtual courses designed for those working within the sales profession.
These short courses are perfect for both individual sales managers looking to update their skillset, or corporate clients looking to upskill their entire sales team.
Our virtual courses are delivered by our expert tutors, perfectly combining the convenience of online studying with the interaction of face-face sessions, without the need to attend any physical classes.
A full list of courses on offer can be found below:
Short Virtual Course
- 2 x Short Virtual Course: £359.00 + VAT
- 3 x Short Virtual Course: £479.00 + VAT
Selling Virtually – A New Reality
Course aim: Covid-19 has demonstrated how the business landscape is constantly changing, and as such, being able to sell virtually is a core skill for sales managers within the 21st century. During this programme, delegates will develop their skills in utilizing virtual tools to develop relationships with new and existing customers, and to maximize sales opportunities.
The objectives for the virtual workshops are to:
Understand the challenges of selling virtually
Understand how to plan and facilitate a virtual sales conversation with single or multiple stakeholders
Understand how to build rapport and keep the customer engaged
Explore how to control the virtual sales environment and be authentic with presence
Understand how to maintain sales momentum and gain a full understanding of the customer’s needs
Understand how to close a virtual meeting and gain commitment
Maximise your Post-Covid 19 Bounce Back Opportunities
Course aim: This workshop will address many of the new challenges facing sales professionals as a result of Covid-19. Delegates will learn how to identify and capitalize on key sales opportunities during the current pandemic. However, the skills taught during this workshop expand far beyond Covid-19 and will be highly applicable to a wide range of scenarios faced by businesses today.
The objectives for the virtual classroom session are to:
Understand how to deal with the personal challenges of working from home
Understand the key stakeholders within existing customer accounts and their roles and goals
Understand what challenges your key customers are facing now and what the impacts are
Understand how you can help your customers address their key challenges
Identify what your competitors are likely to do
Identify and agree the actions necessary to capitalise on the Covid-19 bounce back across your whole sales territory/portfolio
Elements of Sales Planning
Course aim: Being able to plan effectively is an essential skill for any sales manager. Upon completing this workshop, delegates will be able to confidently and effectively put together a robust sales plan, taking into consideration the many challenges facing businesses in today’s competitive environment.
The objectives for the development workshops are to:
Understand the importance of sales planning
Explore and understand the key elements of sales planning in the current situation
Identify key focus areas necessary to develop a sales plan for your own sales territory or portfolio
Understand the information required and research necessary to develop a sales plan
Understand the structure and key actions necessary to produce a sales plan that delivers results
Course aim: This workshop teaches the core skills needed for effective account management. Delegates will develop their knowledge in identifying sales opportunities, building relationships with external stakeholders, and formulating an account management plan.
The objectives for the virtual classroom sessions are to:
Identify and define the ideal key account to manage
Find out how to gain an in depth understanding of your chosen key account
Understand how to improve your customer relationships, identify and engage with stakeholders likely to influence buying decisions
Understand how to identify what you want to achieve with the account
Identify how to achieve your objectives and measure your progress
Learn how to construct an account management plan
Turning Reactive Sales Calls into Sales Opportunities
Course aim: This course aims to equip delegates with the core skills needed to convert prospective sales calls into profitable customers. This workshop is ideal for both individual sales managers, and teams who are wishing to develop their internal staffs capacity to proactively generate sales.
The objectives for the virtual classroom sessions are to:
Understanding buyer behaviour and motivation and how that relates to a sales process
Engage the customer and use a solution sales approach to fully understand their needs and requirements
Link customer challenges to sales opportunities
Understand how to sell the benefits of the offer
Understand how to handle objections and gain commitment
How Will These Courses Be Delivered?
These short courses are delivered over a single day of virtual teaching. There will be a single 2-hour session delivered in the morning, following by a 2-hour break and a final 90-minute session in the afternoon.
Finally, there will be a follow up coaching session 10 days after the workshop, to ensure the core skills learned during the sessions are being applied in the workplace.
This workshop will include a workbook and pre-course work sent out prior to the virtual classroom session.
The individual virtual courses cost £195 + VAT each. However, a discount is offered for the purchase of multiple courses.
Please see the prices below:
1 x Short Virtual Course: £195.00 + VAT
2 x Short Virtual Course: £359.00 + VAT
3 x Short Virtual Course £479.00 + VAT
The below courses are only available to corporate clients and can be tailored towards the specific needs of your business. Please get in touch today to receive a bespoke quote.
Typically this course is split over 2 non-consecutive days of virtual teaching; on the second day delegates complete a practical task (e.g. a sales pitch) to solidify the learning from day one. A final ‘follow up’ session is then carried out 10 days later.
However, this is flexible, and the exact delivery can be tailored towards the specific needs of your organization.