Professor Malcolm McDonaldTop-performing Oxford Marketing College gets FTSE 100 Guru as Academic Advisor

Professor Malcolm McDonald, international marketing guru and consultant to the operating boards of several of the world’s leading multinationals, has joined Oxford College of Marketing as its academic advisor.

The college, which is a Chartered Institute of Marketing (CIM) accredited study centre offers training by distance learning, part-time evening courses, and a weekend programme at Oxford Brookes University. In recent years, the college has grown to become the fourth largest CIM accredited centre in the UK and to achieve exam results that rank it as one of the top three highest performers with 92% of their students saying they would recommend the college to other people.

Says Malcolm McDonald, ‘I have been very impressed by the college’s growth from a small centre in Oxford to a national training provider with centres in sixteen key venues and providing distance learning globally. Future marketers need continuing professional development to equip them for the constant challenges that lie ahead and Oxford College is well placed to provide this’.

Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry, is currently chairman of six companies, and works with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, and BP, and in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.
He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Malcolm, until recently Professor of Marketing and Deputy Director Cranfield School of Management with special responsibility for E-Business, is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an honorary Doctorate from Bradford University.

He has written forty-two books, including the best seller ‘Marketing Plans; how to prepare them; how to use them’ and many of his papers have been published. http://www.malcolm-mcdonald.com

Says Jane Young, Oxford College of Marketing’s Managing Director, ‘Last year we trained a growing number of marketing students at our Oxford centre and are expecting numbers to increase this year, particularly as we received excellent results from last year’s examining board. Having Malcolm on board is a huge bonus for us as he is so widely known and respected in marketing circles, and it’s a testament to the quality of our training provision that he wants to offer us his support.’

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
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Richa K.
Richa K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
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