Professor Malcolm McDonaldTop-performing Oxford Marketing College gets FTSE 100 Guru as Academic Advisor

Professor Malcolm McDonald, international marketing guru and consultant to the operating boards of several of the world’s leading multinationals, has joined Oxford College of Marketing as its academic advisor.

The college, which is a Chartered Institute of Marketing (CIM) accredited study centre offers training by distance learning, part-time evening courses, and an intensive weekend programme at Oxford Brookes University. In recent years, the college has grown to become the fourth largest CIM accredited centre in the UK and to achieve exam results that rank it as one of the top three highest performers with 92% of their students saying they would recommend the college to other people.

Says Malcolm McDonald, ‘I have been very impressed by the college’s growth from a small centre in Oxford to a national training provider with centres in sixteen key venues and providing distance learning globally. Future marketers need continuing professional development to equip them for the constant challenges that lie ahead and Oxford College is well placed to provide this’.

Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry, is currently chairman of six companies, and works with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, and BP, and in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.
He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Malcolm, until recently Professor of Marketing and Deputy Director Cranfield School of Management with special responsibility for E-Business, is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an honorary Doctorate from Bradford University.

He has written forty-two books, including the best seller ‘Marketing Plans; how to prepare them; how to use them’ and many of his papers have been published. http://www.malcolm-mcdonald.com

Says Jane Young, Oxford College of Marketing’s Managing Director, ‘Last year we trained a growing number of marketing students at our Oxford centre and are expecting numbers to increase this year, particularly as we received excellent results from last year’s examining board. Having Malcolm on board is a huge bonus for us as he is so widely known and respected in marketing circles, and it’s a testament to the quality of our training provision that he wants to offer us his support.’

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
L K
L K
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21
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