Professor Malcolm McDonaldTop-performing Oxford Marketing College gets FTSE 100 Guru as Academic Advisor

Professor Malcolm McDonald, international marketing guru and consultant to the operating boards of several of the world’s leading multinationals, has joined Oxford College of Marketing as its academic advisor.

The college, which is a Chartered Institute of Marketing (CIM) accredited study centre offers training by distance learning, part-time evening courses, and an intensive weekend programme at Oxford Brookes University. In recent years, the college has grown to become the fourth largest CIM accredited centre in the UK and to achieve exam results that rank it as one of the top three highest performers with 92% of their students saying they would recommend the college to other people.

Says Malcolm McDonald, ‘I have been very impressed by the college’s growth from a small centre in Oxford to a national training provider with centres in sixteen key venues and providing distance learning globally. Future marketers need continuing professional development to equip them for the constant challenges that lie ahead and Oxford College is well placed to provide this’.

Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry, is currently chairman of six companies, and works with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, and BP, and in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.
He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Malcolm, until recently Professor of Marketing and Deputy Director Cranfield School of Management with special responsibility for E-Business, is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an honorary Doctorate from Bradford University.

He has written forty-two books, including the best seller ‘Marketing Plans; how to prepare them; how to use them’ and many of his papers have been published.

Says Jane Young, Oxford College of Marketing’s Managing Director, ‘Last year we trained a growing number of marketing students at our Oxford centre and are expecting numbers to increase this year, particularly as we received excellent results from last year’s examining board. Having Malcolm on board is a huge bonus for us as he is so widely known and respected in marketing circles, and it’s a testament to the quality of our training provision that he wants to offer us his support.’

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