We are delighted to be partnering with Professor Malcolm McDonald as our academic advisor.
Malcolm has extensive industrial experience, including several years as Marketing Director of Canada Dry, and is currently chairman of six companies, working with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, and BP.
As a college, we are constantly looking for new ways to innovate and grow, with both the number of courses we offer and students learning with us. With Malcolm as our academic advisor, we look forward to further innovation and being able to offer more practitioner training.
Malcolm McDonald has said about our partnership, ‘I have been very impressed by the college’s growth from a small centre in Oxford to a national training provider, including providing distance learning globally. Future marketers need continuing professional development to equip them for the constant challenges that lie ahead, and Oxford College of Marketing is well placed to provide this’.
Malcolm’s expertise lies in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.
Until recently, Malcom was Professor of Marketing and Deputy Director at Cranfield School of Management with special responsibility for E-Business. He has written 42 books, including the best seller ‘Marketing Plans; how to prepare them; how to use them’ and many of his papers have been published.
Jane Young, Oxford College of Marketing’s Managing Director, commented on the partnership ‘Having Malcolm on board is a huge bonus for us as he is so widely known and respected in marketing circles, and it’s a testament to the quality of our training provision that he wants to offer us his support.’
