The Brand Strategy Bootcamp will teach you everything you need to know about creating a successful brand strategy. During this course you will learn how to build and manage your brand to ensure your continued business success.

Course Details

The aim of this bootcamp is to provide you with a logical and structured approach to developing a compelling brand strategy.

It will examine the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises.

Discover how your branding can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience.

This hands-on bootcamp is suitable for marketing executives, brand managers and entrepreneurs who want to improve their approach to branding.

Brand Strategy

£39500+VAT
  • Course Date – 13th December

Upon completion of this course, you will be able to:

  • Plan, build and execute a brand strategy

  • Define your business and marketing goals

  • Conduct brand and market research

  • Establish your unique selling point (USP)

  • Create a winning proposition, values and beliefs for a brand

The course will cover a range of topics including:

  • Brand Identity and Design

  • Brand Visions and Missions

  • Creating a Brand Plan

  • Using Segmentation, Targeting and Positioning

  • Brand Architecture

  • Competitor Analysis

  • Brand Analysis and Audit

  • Building Brand Reputation

Your Trainer

Nick Day

With over 30 years’ commercial experience, Nick’s expertise span both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Nick is an excellent public speaker and is known for delivering engaging and practical sessions on our marketing courses, with multiple endorsements from previous students.

Nick Day

Learn From Home

The course is delivered through our virtual learning technology over one full day.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
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Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.