This Brand Strategy Bootcamp will teach you everything you need to know about creating a successful brand strategy.

This course will examine the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your branding can create meaning that transcends the limitations of your product or service and establish a rewarding emotional connection with your audience.

This hands-on bootcamp is suitable for marketing executives, brand managers and entrepreneurs who want to improve their approach to branding.

Brand Strategy Bootcamp
£395 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC
Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

The course will cover a range of topics including:

  • Brand Identity and Design
  • Brand Visions and Missions
  • Creating a Brand Plan
  • Using Segmentation, Targeting and Positioning
  • Brand Architecture
  • Competitor Analysis
  • Brand Analysis and Audit
  • Building Brand Reputation

Upon completion of this course, you will be able to:

  • Plan, build and execute a brand strategy
  • Define your business and marketing goals
  • Conduct brand and market research
  • Establish your unique selling point (USP)
  • Create a winning proposition, values, and beliefs for a brand

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your trainer: Nick Day

With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Nick Day
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Alyssa
Alyssa
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
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Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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