This Brand Strategy Bootcamp will teach you everything you need to know about creating a successful brand strategy.

This course will examine the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your branding can create meaning that transcends the limitations of your product or service and establish a rewarding emotional connection with your audience.

This hands-on bootcamp is suitable for marketing executives, brand managers and entrepreneurs who want to improve their approach to branding.

Brand Strategy Bootcamp
£395 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Weekend Marketing Courses

The course will cover a range of topics including:

  • Brand Identity and Design
  • Brand Visions and Missions
  • Creating a Brand Plan
  • Using Segmentation, Targeting and Positioning
  • Brand Architecture
  • Competitor Analysis
  • Brand Analysis and Audit
  • Building Brand Reputation

Upon completion of this course, you will be able to:

  • Plan, build and execute a brand strategy
  • Define your business and marketing goals
  • Conduct brand and market research
  • Establish your unique selling point (USP)
  • Create a winning proposition, values, and beliefs for a brand

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your trainer: Nick Day

With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Nick Day