The Brand Strategy Bootcamp will teach you everything you need to know about creating a successful brand strategy. During this course you will learn how to build and manage your brand to ensure your continued business success.
Course Details
The aim of this bootcamp is to provide you with a logical and structured approach to developing a compelling brand strategy.
It will examine the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises.
Discover how your branding can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience.
This hands-on bootcamp is suitable for marketing executives, brand managers and entrepreneurs who want to improve their approach to branding.
Course Dates
20th June – 9.30am-12.30pm
21st June – 9.30am-12.30pm
Brand Strategy
- Course Dates – 20th and 21st June
Upon completion of this course, you will be able to:
Plan, build and execute a brand strategy
Define your business and marketing goals
Conduct brand and market research
Establish your unique selling point (USP)
Create a winning proposition, values and beliefs for a brand
The course will cover a range of topics including:
Brand Identity and Design
Brand Visions and Missions
Creating a Brand Plan
Using Segmentation, Targeting and Positioning
Brand Architecture
Competitor Analysis
Brand Analysis and Audit
Building Brand Reputation
Your Trainer
Joe Shami
Joe Shami’s career started in the travel industry where he worked as a sales and marketing advisor for one of the largest tour operators in the world, Thomson Tui. He then moving into specialised management consultancy working closely on the Royal Bank of Scotland/NatWest.
Since 2002, he has run his own consultancy providing help and advising a variety of business; from an IT start up in the website subtitling sector to marketing communications and strategy training for Cisco Systems. He was the French equivalent of an associate professor at the University of Perpignan in France and lectures on a regular basis on strategic marketing at Masters and MBA level in Europe, the Middle East, and in the USA. He is also a Senior Lecturer at Coventry University London where he teaches and is module leader on both undergraduate and MBA modules.

Learn From Home
The course is delivered through our virtual learning technology through two 3 hours classes.
You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.
If you are self-funding your course please click here to apply
If your course is Employer Funded please click here to apply
Try our online learning system for free!
Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.