The Brand Strategy Bootcamp will teach you everything you need to know about creating a successful brand strategy. During this course you will learn how to build and manage your brand to ensure your continued business success.

Course Details

The aim of this bootcamp is to provide you with a logical and structured approach to developing a compelling brand strategy.

It will examine the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises.

Discover how your branding can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience.

This hands-on bootcamp is suitable for marketing executives, brand managers and entrepreneurs who want to improve their approach to branding.

Course Dates

20th June –  9.30am-12.30pm
21st June  – 9.30am-12.30pm

Brand Strategy

  • Course Dates – 20th and 21st June

Upon completion of this course, you will be able to:

  • Plan, build and execute a brand strategy

  • Define your business and marketing goals

  • Conduct brand and market research

  • Establish your unique selling point (USP)

  • Create a winning proposition, values and beliefs for a brand

The course will cover a range of topics including:

  • Brand Identity and Design

  • Brand Visions and Missions

  • Creating a Brand Plan

  • Using Segmentation, Targeting and Positioning

  • Brand Architecture

  • Competitor Analysis

  • Brand Analysis and Audit

  • Building Brand Reputation

Your Trainer

Joe Shami

Joe Shami’s career started in the travel industry where he worked as a sales and marketing advisor for one of the largest tour operators in the world, Thomson Tui. He then moving into specialised management consultancy working closely on the Royal Bank of Scotland/NatWest.

Since 2002, he has run his own consultancy providing help and advising a variety of business; from an IT start up in the website subtitling sector to marketing communications and strategy training for Cisco Systems. He was the French equivalent of an associate professor at the University of Perpignan in France and lectures on a regular basis on strategic marketing at Masters and MBA level in Europe, the Middle East, and in the USA. He is also a Senior Lecturer at Coventry University London where he teaches and is module leader on both undergraduate and MBA modules.

Joe Shami

Learn From Home

The course is delivered through our virtual learning technology through two 3 hours classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.