The Covid pandemic highlighted the ever-present risk of an unexpected crisis. Therefore, planning for the worst can help any businesses deal with a sudden situation professionally and smartly.

This Bootcamp explains the essential tools to deal effectively with the press, employees, and stakeholders. The course will draw on compelling PR examples of how organisations have dealt with the unforeseen and what we can learn from them.

Controlling a PR Crisis
£395 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC
Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:


The course will include:

  • How to communicate effectively during a crisis
  • How to craft your crisis messaging
  • Choosing and selecting the right spokespeople
  • Understanding how to implement a crisis framework
  • Identifying relevant stakeholders for crisis management
  • Determining the most appropriate communication channels
  • Coordinating your crisis communications

Upon completion of this course, you will be able to:

  • Build your crisis management team
  • Construct press releases and briefings
  • Address accidents, product recalls, mistakes and more
  • Handle negative social comments
  • Communicate under pressure

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Steve Dunne

Steve Dunne is an experienced corporate and agency PR director and trainer who has developed some of the most strategic campaigns in the sector.

Steve has managed PR campaigns for some of the world’s biggest brands and has devised strategies to change attitudes and perceptions across the B2B and B2C fields including for the FMCG, manufacturing, technology, engineering, building, marketing,  finance and pharmaceutical sectors.

Jonathan Gabay
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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