The Covid pandemic highlighted the ever-present risk of an unexpected crisis. Therefore, planning for the worst can help any businesses deal with a sudden situation professionally and smartly.

This Bootcamp explains the essential tools to deal effectively with the press, employees, and stakeholders. The course will draw on compelling PR examples of how organisations have dealt with the unforeseen and what we can learn from them.

Controlling a PR Crisis
£395 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Student

The course will include:

  • How to communicate effectively during a crisis
  • How to craft your crisis messaging
  • Choosing and selecting the right spokespeople
  • Understanding how to implement a crisis framework
  • Identifying relevant stakeholders for crisis management
  • Determining the most appropriate communication channels
  • Coordinating your crisis communications

Upon completion of this course, you will be able to:

  • Build your crisis management team
  • Construct press releases and briefings
  • Address accidents, product recalls, mistakes and more
  • Handle negative social comments
  • Communicate under pressure

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Steve Dunne

Steve Dunne is a Fellow of the PRCA, and a holder of a lifetime achievement award from the Chartered Institute of Marketing. He is one of the UK’s leading PR and communications trainers.

Steve was Head of Communications for British Telecom, HSBC and South African Airways. He is a former board director of communications agency Porter Novelli, managing director of Affinity Consulting and Executive Chair of Brighter Group. He is currently CEO of Digital Drums Ltd.  Having worked in-house and agency side for over 35 years Steve knows what makes a great account manager and what doesn’t.

A high-energy presenter, Steve’s approach is a mixture of information, insight and examples – a combination that ensures that learners are always engaged and leave the workshop feeling informed, confident and equipped to deal with the challenges of account management.

Steve Dunne