The Covid pandemic highlighted the ever-present risk of an unexpected crisis. Therefore, planning for the worst can help any businesses deal with a sudden situation professionally and smartly.
This Bootcamp explains the essential tools to deal effectively with the press, employees, and stakeholders. The course will draw on compelling PR examples of how organisations have dealt with the unforeseen and what we can learn from them.
Controlling a PR Crisis
£395 +VAT
Study Options and Start Dates
This course is delivered through our virtual learning technology over one full day.
Next course date: TBC
Course times: 9.30am to 5pm
What’s Included:
A full day of live online classes
Online access to recordings and materials
Certificate of completion
What’s Involved:

The course will include:
- How to communicate effectively during a crisis
- How to craft your crisis messaging
- Choosing and selecting the right spokespeople
- Understanding how to implement a crisis framework
- Identifying relevant stakeholders for crisis management
- Determining the most appropriate communication channels
- Coordinating your crisis communications
Upon completion of this course, you will be able to:
- Build your crisis management team
- Construct press releases and briefings
- Address accidents, product recalls, mistakes and more
- Handle negative social comments
- Communicate under pressure
This course costs £395 + VAT
There are no formal entry requirements for this course.
Your Trainer: Jonathan Gabay
Jonathan is an award-winning copywriter and digital specialist. He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, videos, corporate speeches, social media, and much more.
Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content, including strategy and international corporate culture, as well as social and political campaigns.
Jonathan has also written 15 books covering just about every aspect of marketing, PR and brand psychology content; many are studied at university level.








