This interactive workshop will put brands front-and-centre and remind us why they are so important to our consumer, business and world!

Using a straightforward, interactive process, we will define what strategic brand positioning is, and how you can define one for your brand. Using theory, case studies and examples, you will understand what brand equity is, and how you can build it to create value for your business, and the consumer.

This workshop is designed for brand managers who recognise the importance of building great brands. They will benefit from help in defining their strategic brand positioning, and learning how to activate it, to build their brand in the marketplace.

Strategic Brand Management
£395 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: 12th October

Course times: 9.30am to 5pm BST

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Brand

The course will cover a range of topics, including:

  • The importance of brands
  • Brand equity and how you measure it
  • Strategic brand positioning
  • Compelling brand worlds
  • Activating your brand in the marketplace

On completion of this course, you will be able to:

  • Understand the importance of building a strong brand
  • Have an instantly usable toolkit to define a strategic brand positioning
  • Be able to activate a brand in the marketplace
  • Know how to build and measure a brand for long term success

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Sarah Hillas

Sarah is an experienced global marketer with a strong track record in both building brands and developing the skills of marketing teams. She believes the former is every bit as important as the latter; while sophisticated training techniques play their part, success ultimately depends on the marketing knowledge of the people applying them.

She developed her marketing skills at Johnson & Johnson Ltd, building some of their most iconic brands: Johnson’s Baby, Neutrogena, Clean & Clear. She was a founder member of the J&J Marketing Excellence team responsible for global capability building, and ran workshops in over 30 countries on four continents.

She co-founded Passionbrand Progress Ltd, a specialist consultancy focused on building the skills and capabilities of marketers and enjoyed the diversity and challenge working with global clients including Avon, Pfizer consumer healthcare, Schroders, and training the marketing syllabus for Oxford Summer school (now Oxford Royale Academy).

Sarah Hillas