Our Marketing Gateway Programme is a free,* preliminary course unique to the Oxford College of Marketing. This non-accredited, non-examined course will provide you with a fast-track overview of the core concepts and theories in marketing. It’s perfect for those who are relatively new to marketing or who want to revise the basics before undertaking the CIM Diploma in Professional Marketing.

The course covers a range of topics including key marketing terminology and concepts, the marketing planning process, consumer behaviour and digital marketing techniques.

Marketing Gateway Programme
£50 +VAT

Study Options and Start Dates

The Marketing Gateway Programme can be studied through live virtual classes or through distance learning. Virtual classes usually go ahead a week before our main CIM courses start, whereas distance learning can be started at any time.
*The course costs £50 + VAT which is fully refunded when you sign up for a full CIM course with us. The Marketing Gateway Programme comes free to all those studying for the Level 6 Diploma with us.

What’s Included

1 year access to learning material

Full access to our first-class learning platform

Downloadable podcasts

Unlimited support access

Three 3-hour virtual classes

What’s Involved

Syllabus

The course will provide you with an understanding of the fundamentals of marketing and basic marketing theory. It will cover the following topics:

  • The role of marketing as a function and a philosophy
  • Changing buyer behaviour
  • The marketing planning process
  • The role and application of the marketing mix
  • Creating effective communications and communications planning
  • Undertaking marketing research and capturing information
  • Integrating traditional and digital marketing tools

Distance Learning
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

Virtual Classes
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

There are no formal entry requirements for undertaking this course.

Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex T.
Alex T.
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren B.
Darren B.
Whilst working remotely at home, and in the midst of the pandemic, I was looking for a qualification to further my career development. Heartfelt thanks to all the staff and lecturers for their support. One of my criteria was to complete the whole qualification within 6 months instead of a year. The school were supportive and I've achieved a Distinction overall.
Dan Xuan C.
Dan Xuan C.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia C.
Silvia C.
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Alyssa
Alyssa
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren F.
Warren F.
I had a great experience with the team when completing my CIM Lvl 3 & 4, then a bad one when completing a lvl 5 Post grad. Diploma via them in partnership with a third party and the UCI.Following that bad experience though, the course director personally made contact to establish what went wrong, confirmed that the issues that I had had were entirely related to a single course and a third party provider, and did everything possible to support me with a future course. My faith is restored and I have signed up again with the team to complete a lvl 7 marketing leadership course in the next 18 months.
Dan W.
Dan W.