Marketing Gateway Programme

Our Marketing Gateway Programme is a free,* preliminary course unique to the Oxford College of Marketing. This non-accredited, non-examined course will provide you with a fast-track overview of the core concepts and theories in marketing. It’s perfect for those who are relatively new to marketing or who want to revise the basics before undertaking the CIM Diploma in Professional Marketing.

The course covers a range of topics including key marketing terminology and concepts, the marketing planning process, consumer behaviour and digital marketing techniques.

Marketing Gateway Programme
£50 +VAT

Virtual Open Day

Course Enquiry

Study Options and Start Dates

Virtual Classes

Distance Learning

The Marketing Gateway Programme can be studied through live virtual classes or through distance learning. Virtual classes usually go ahead a week before our main CIM courses start, whereas distance learning can be started at any time.
*The course costs £50 + VAT which is fully refunded when you sign up for a full CIM course with us. The Marketing Gateway Programme comes free to all those studying for the Level 6 Diploma with us.

What’s Included

1 year access to learning material

Full access to our first-class learning platform

Downloadable podcasts

Unlimited support access

Three 3-hour virtual classes

What’s Involved

Full Course Syllabus

Syllabus

The course will provide you with an understanding of the fundamentals of marketing and basic marketing theory. It will cover the following topics:

The role of marketing as a function and a philosophy
Changing buyer behaviour
The marketing planning process
The role and application of the marketing mix
Creating effective communications and communications planning
Undertaking marketing research and capturing information
Integrating traditional and digital marketing tools

Pricing

Distance Learning
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

Virtual Classes
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

Entry Requirements

There are no formal entry requirements for undertaking this course.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.

Zahreen S.

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Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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