Our Marketing Gateway Programme is a free,* preliminary course unique to the Oxford College of Marketing. This non-accredited, non-examined marketing gateway course will provide you with a fast-track overview of the core concepts and theories in marketing. It’s perfect for those who are relatively new to marketing or who want to revise the basics, before moving up a gear by undertaking the Diploma in Professional and Digital Marketing.
The course covers a range of topics including key marketing terminology and concepts, the marketing planning process, consumer behaviour and digital marketing techniques.
Marketing Gateway Programme
£50 +VAT
Study Options and Start Dates
The Marketing Gateway Programme can be studied through live virtual classes or through distance learning. Virtual classes usually go ahead a week before our main CIM courses start, whereas distance learning can be started at any time.
Next Virtual Class start date: w/c 19 January 2027
*The course costs £50 + VAT which is fully refunded when you sign up for a full CIM course with us. The Marketing Gateway Programme is free for anyone studying CIM Diploma with us.
What’s Included
1 year access to learning material
Full access to our first-class learning platform
Downloadable podcasts
Unlimited support access
Three 3-hour virtual classes
What’s Involved
Syllabus
The course will provide you with an understanding of the fundamentals of marketing and basic marketing theory. It will cover the following topics:
- The role of marketing as a function and a philosophy
- Changing buyer behaviour
- The marketing planning process
- The role and application of the marketing mix
- Creating effective communications and communications planning
- Undertaking marketing research and capturing information
- Integrating traditional and digital marketing tools
Distance Learning
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing
Virtual Classes
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing
There are no formal entry requirements for undertaking this course.
Try our online learning system for free!
Our online learning platform provides study support for anyone undertaking CIM, CIPR and ISP courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.
Get a FREE two-week taster by completing the form below.