Our Marketing Gateway Programme is a free,* preliminary course unique to the Oxford College of Marketing. This non-accredited, non-examined course will provide you with a fast-track overview of the core concepts and theories in marketing. It’s perfect for those who are relatively new to marketing or who want to revise the basics before undertaking the CIM Diploma in Professional Marketing.

The course covers a range of topics including key marketing terminology and concepts, the marketing planning process, consumer behaviour and digital marketing techniques.

Marketing Gateway Programme
£50 +VAT

Study Options and Start Dates

The Marketing Gateway Programme can be studied through live virtual classes or through distance learning. Virtual classes usually go ahead a week before our main CIM courses start, whereas distance learning can be started at any time.
*The course costs £50 + VAT which is fully refunded when you sign up for a full CIM course with us. The Marketing Gateway Programme comes free to all those studying for the Level 6 Diploma with us.

What’s Included

1 year access to learning material

Full access to our first-class learning platform

Downloadable podcasts

Unlimited support access

Three 3-hour virtual classes

What’s Involved


The course will provide you with an understanding of the fundamentals of marketing and basic marketing theory. It will cover the following topics:

  • The role of marketing as a function and a philosophy
  • Changing buyer behaviour
  • The marketing planning process
  • The role and application of the marketing mix
  • Creating effective communications and communications planning
  • Undertaking marketing research and capturing information
  • Integrating traditional and digital marketing tools

Distance Learning
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

Virtual Classes
£50 +VAT – Fully refundable if you decide to sign up for a full course with Oxford College of Marketing

There are no formal entry requirements for undertaking this course.

Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.