The CIM Marketing Leadership Programme is a postgraduate level qualification aimed at marketers with at least five years’ senior management experience. You can study this  marketing course through face to face classes or virtual classes.

If you are an experienced strategic marketing manager and/or have previously completed the CIM Diploma in Professional Marketing then the CIM level 7 Marketing Leadership Programme will be the right choice for you. The course takes approximately 18 months to complete and focuses on applying strategic thinking to facilitate and implement change at board level.

On completion of this postgraduate marketing qualification, you will be able to utilise the designated letter ‘DipM’ after your name. The course can also be used to work towards a Master’s or MBA qualification.

CIM Marketing Leadership Programme
From £4500 +VAT

Study Options and Start Dates

The CIM Marketing Leadership Programme modules can be studied in any order. If you choose Face to Face Learning or Virtual Learning, there are various start times throughout the year.  If you wish to study via Distance Learning, you can start at any time.

Next Virtual Class start date: 18th May
Next Face to Face Class start date: 18th May

What’s Included

Up to 3 years of support to complete your course

Free masterclass and Project Management course

Interest-free payment options

Free optional pre-course to support your studies

Unlimited support access and personal tutor support

What’s Involved

To gain the CIM Marketing Leadership Programme qualification, you will need to complete three modules – two mandatory and one elective module. Each module is assessed by a written assignment.

Contemporary Challenges (mandatory)

This module will enable you to assess emerging market challenges and to develop suitable strategic responses. You will be able to recognise the changing dynamics of the marketing environment and the importance of determining the key business drivers that will impact on business success. You will learn how to adopt creative thinking in order to respond positively and innovatively to market challenges, as well as evaluating any resource implications.

Leading Change (mandatory)

This mandatory module will help you meet the challenges of leading and managing change within an organisation. You will learn how to build a robust case for change-based organisational resources as well as understanding the role corporate culture plays in sustaining change.

Managing Business Growth (elective)

This elective module will help you to determine the potential opportunities for organisational growth that aligns with strategic priorities. It provides a wider view on possible drivers of business growth, before enabling you to focus on a specific industry and your own organisation’s drivers and customer dynamics.

Consultancy (elective)

This elective module will help you to develop consultancy skills, either as part of a larger organisation or as an independent marketing consultant. You will discover how to build a defined consultancy proposition alongside a personal brand. You will also learn how to assess a client’s issues and how to respond by implementing agreed solutions.

Sustainable Transformation in Marketing  (elective)

This module will look at the different role marketing plays within an organisation in today’s economy. You will explore the future risks, opportunities and challenges for your organisation that will equip you to make strategic recommendations in the development and implementation of sustainable strategies to drive business change. Finally, you will build a personal development plan around driving change to support you to manage the transition required for ongoing sustainability integration.

Download the CIM Marketing Leadership Programme Syllabus

Virtual Classes
From £4500 +VAT with 3 years of support