The CIM Marketing Leadership Programme is a new master’s level qualification for senior marketers with at least 5 years on senior management experience. The CIM Marketing Leadership Programme is delivered by face-to-face, blended learning options and by online distance learning.

All Marketing Leadership Programme delegates will have online access to the Digital Customer Experience unit from the CIM Diploma in Digital Professional Marketing, to refresh their knowledge on key digital tools and techniques.

The Marketing Leadership Programme consists of three modules, two mandatory and one elective; all of which are assessed via a work-based assignment:

Blended Learning

£5,340+VAT
  • Distance Learning £4125 + VAT
  • Contemporary Challenges (mandatory unit)

  • Leading Change (mandatory unit)

  • Consultancy (elective unit)

  • Managing Business Growth (elective unit)

If you have already gained significant experience in marketing at a strategic or management level and/or previously completed the CIM Diploma in Professional Marketing, then the new CIM Marketing Leadership Programme could be the right choice for you. The programme focuses on applying strategic thinking to facilitate and implement change at the highest level.

To confirm if this is the most suitable course for you, please contact us.

  • Develop creative thinking to meet the challenges of the modern-day marketing environment

  • Provide the tools to successfully lead organisational change

  • Identifying opportunities for future business growth and managing the process

  • Build a successful strategic marketing consultancy

On completion of the programme, delegates can benefit from utilising the designatory letters ‘DipM’. The programme can also be used to work towards a master’s or MBA qualification, representing 60 credits that can be used as Accredited Prior Learning (APL).

Results

Contemporary Challenges 90%
Consultancy 100%
Leading Change 100%

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Course Details

Course Structure

The CIM Leadership Programme consists of three modules, two that are mandatory and one elective module. All units are assessed by an organization-based assignment. All delegates also have the option of studying the free Marketing Leadership Gateway Programme, which prepares delegates for the Marketing Leadership Programme. This is available as a two day course or online.

For Syllabus details click here

Mandatory Modules:

Contemporary Challenges
This level 7 module is designed to empower senior marketers to assess emerging market challenges and then to develop suitable strategic responses. It recognises the changing dynamics of the marketing environment and the importance of determining the key business drivers that will impact on business success. You will learn how to adopt creative thinking in order to respond positively and innovatively to market challenges as well as evaluating any resource implications.

This module can also be completed as a single award or built up on over time in order to gain the full qualification.

Leading Change
This level 7 module will equip senior marketers to meet the challenges of leading and managing change within an organisation. It acknowledges the requirement to build a robust case for change, based on the direction and resources of the organisation as well as considering the importance of corporate culture in sustaining change too. You will learn how to develop a platform to support future market responses and effectively deliver change within a business.

This module can also be completed as a single award or built up on over time in order to gain the full qualification.

Elective Module (delegates select one):

Managing Business Growth
This level 7 module has been developed to support senior marketers in determining the potential opportunities for organisational growth that aligns with strategic priorities. It provides a wider view on possible drivers of business growth, before enabling you to focus on a specific industry and your own organisation’s drivers and customer dynamics. You will learn how to determine the future direction for a business to achieve growth and assess the likely impact on wider connected stakeholders.

This module is an elective that can be studied as an individual module or selected as the required elective for the CIM Leadership Programme.

Consultancy
This level 7 module will assist experienced marketers in developing a successful consultancy skills, either as part of a larger organisation or as an independent marketing consultancy professional. It recognises the importance of building a defined consultancy proposition alongside a personal brand. You will learn how to assess client’s issues and respond to such issues through facilitating change and implementing agreed solutions.

This module is an elective that can be studied as an individual module or selected as the required elective for the CIM Leadership Programme.

Entry Requirements

Most delegates on the MArketing Leadership Programme will have one or more of the following:

  • Level 6 qualification, such as The CIM Diploma in Professional Marketing or a business or marketing Bachelors or Masters degree
  • Evidence of experience at a senior Marketing Management level
  • Evidence of past, present and future career progression

If you would like to talk about your suitability, please contact us.

Course Start Dates

The Marketing Leadership Programme can be started on any unit, so for classroom units delegates can start in September, January or July. Pure distance learning can be started at any time.

Study Options

The CIM Marketing Leadership Programme is available via face to face and blended weekend classes. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees.  For more details please contact us.

Intensive Weekends and Blended Learning
Liverpool : Sheffield : LondonLondon BridgeBirminghamOxfordReading : Gatwick : Milton Keynes : Gatwick : Bournemouth : Hull : Maidstone

Pricing

Marketing Leadership Programme courses start from £1780 (+ VAT) per unit for classroom based learning and £1375 (+ VAT) per unit for distance learning. This does not include your CIM membership or assessment fees but does include study material and tutor support for 3 years.

Apply Online
“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
Rebekah
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.