The course is assessed via three mandatory modules; Global Marketing Decisions, Creating Entrepreneurial Change and Corporate Digital Communications.
Global Marketing Decisions – 3 hour examination based on a pre-seen case study.
Creating Entrepreneurial Change – Work based assignment of approximately 4,750 words.
Corporate Digital Communications – Work based assignment of approximately 4,750 words.
There are three exam boards each year in December, April and June. You will need to book your examinations directly with CIM with an exam centre convenient to you. For students wishing to take the examination outside the UK, there may be an extra local charge. There are strict booking deadlines enforced by CIM but we will remind you of these.
For the Global Marketing Decisions module, you will be asked to submit homework and complete a mock exam so that you are fully prepared for the assessment. You will receive full tutor feedback on your homework and your mock exam.
For the assignment based units (Creating Entrepreneurial Change and Corporate Digital Communications ), you will work with an experienced personal tutor who will guide you through the process, answer your queries and provide feedback on your initial plan and first draft of your assignment. You will also need to work to an internal timetable so we can review your project before submission to CIM. Your project will need to show evidence that you have reached the learning outcomes via a selection of tasks.