The course is assessed via three mandatory modules; Global Marketing Decisions, Creating Entrepreneurial Change and Corporate Digital Communications.
Global Marketing Decisions – Assignment based of approximately 4,750 words. The assessment is split into three tasks, the first two being a pre seen case study with the final task based on an organisation of your choice.
Creating Entrepreneurial Change – Work based assignment of approximately 4,750 words.
Corporate Digital Communications – Work based assignment of approximately 4,750 words.
There are three assessment boards each year in December, April and July. You are required to book your assessments directly with CIM. For exam-based units you will need to book your examination at an exam centre convenient to you. For examinations sat outside the UK, there may be an additional local charge. There are strict booking deadlines for assessments that are enforced by CIM, but we will remind you of these.
For the Global Marketing Decisions module, you will be asked to submit homework and complete a mock exam so that you are fully prepared for the assessment. You will receive tutor feedback on your homework and your mock exam.
For the assignment-based units (Creating Entrepreneurial Change and Corporate Digital Communications), you will work with an experienced personal tutor who will guide you through the process, answer your queries and provide feedback on your initial plan and draft of your assignment. You will also need to work to an internal timetable so we can review your assignment before submission to CIM. Your assignment will need to show evidence that you have reached the learning outcomes via a selection of tasks.