The Postgraduate Diploma in Professional Marketing qualification is only available to those who reside outside of the UK.

The Postgraduate Diploma in Professional Marketing qualification replaces the 2009 CIM Postgraduate Diploma in Marketing and is for experienced marketers (+3 years’ experience), who may have completed the CIM Diploma in Professional Marketing, CIM Digital Diploma in Professional Marketing or equivalent.

The aim of the Postgraduate Diploma in Professional Marketing is to provide experienced marketers and senior business people with strategic contemporary marketing content to equip them for the global landscape.

This master’s level qualification is delivered by online learning only and is assessed via three work-based assignments.

All delegates undertaking this qualification will have access to our free Marketing Gateway Programme which revises basic marketing theory via an online course in preparation for the qualification.

Distance Learning

£90000+VAT
  • Single Module Distance Learning £300.00 +VAT
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Postgraduate Diploma in Professional Marketing Results

Creating Entrepreneurial Change 100%
Global Marketing Decisions 100%

Course Structure

The course is assessed via three mandatory modules; Global Marketing Decisions, Creating Entrepreneurial Change and Corporate Digital Communications.

Global Marketing Decisions – Assignment based of approximately 4,750 words. The assessment is split into three tasks, the first two being a pre seen case study with the final task based on an organisation of your choice.

Creating Entrepreneurial Change  –  Work based assignment of approximately 4,750 words.

Corporate Digital Communications – Work based assignment of approximately 4,750 words.

There are three assessment boards each year in December, April and July. You are required to book your assessments directly with CIM.

For the assignment-based units (Creating Entrepreneurial Change and Corporate Digital Communications), you will work with an experienced personal tutor who will guide you through the process, answer your queries and provide feedback on your initial plan and draft of your assignment. You will also need to work to an internal timetable so we can review your assignment before submission to CIM. Your assignment will need to show evidence that you have reached the learning outcomes via a selection of tasks.

Syllabus

Global Marketing Decisions is a 20-credit mandatory module which sits within the suite of Level 7 modules.

Aim of the module

A key element of the role of senior marketing managers working within a global marketing environment is to assess and develop future marketing strategies to ensure the organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace. The overall purpose of the module is to prepare the learner to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. Candidates will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of a written examination in a controlled environment, comprising compulsory tasks based on a pre-seen case study. Preparatory work will be required for this examination.

Module Assessment

Assignment based of approximately 4,750 words. The assessment is split into three tasks, the first two being a pre seen case study with the final task based on an organisation of your choice.

Creating Entrepreneurial Change is a 20-credit mandatory module which sits within the suite of Level 7 modules.

Aim of the module

The new constant is a disruptive state of flux, where winning managers will be those who embrace entrepreneurship and create transformational change and value for their organisation. You will investigate the dynamics of innovation and change, and this unit will enable you to identify the key learning processes in driving disruptive strategies.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. An assignment based on a project relating to a given scenario for an organisation of choice.

Module Assessment

Work based assignment of approximately 4,750 words.

Corporate Digital Communications is a 20-credit mandatory module which sits within the suite of Level 7 modules.

Aim of the module

Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require the submission of an assignment based on a given scenario relating to an organisation of choice.

Module Assessment

Work based assignment of approximately 4,750 words.

Course Details

Entry Requirements

The Postgraduate Diploma in Professional Marketing is a master’s level qualification and is designed for marketing managers who are working at a strategic level and have at least 3 years of management experience. Most delegates at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Diploma in Professional Marketing or the CIM Digital Diploma in Professional Marketing.

Please contact us to discuss if the Postgraduate Diploma in Professional Marketing is the most suitable course for you.

Course Start Dates

The Postgraduate Diploma in Professional Marketing can be started on any unit, and at any time with online distance learning.

There are three assessment boards each year in December, April and July.

Study Options

The Postgraduate Diploma in Professional Marketing is available via online distance learning. We have payment plans to suit most students and although there are no College registration fees, you will need to budget for CIM membership and assessment fees.  For more details please contact us.

The Postgraduate Diploma in Professional Marketing can be started on any unit, and at any time with online distance learning.

Courses Include

  • Personal tutor providing two sets of feedback on assignment based units
  • Homework marking and feedback
  • Live and recorded webinars
  • Recorded lectures
  • Extra resources, reading and videos
  • Access to the support team based in Oxford, UK
  • A free pre-course to revise marketing theory

Pricing

The cost of the CIM Postgraduate Diploma in Professional Marketing starts from £300 + VAT per module for pure distance-learning.

Please Note: This does not include the cost of your CIM membership and assessment fees. However, we do provide support and access to all the course materials for up to 3 years.

We also offer payment plans to help spread the cost of your studies.