Postgraduate Diploma in Professional Marketing

Global Marketing Decisions is a 20-credit mandatory module which sits within the suite of Level 7 modules.

Aim of the module

A key element of the role of senior marketing managers working within a global marketing environment is to assess and develop future marketing strategies to ensure the organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace. The overall purpose of the module is to prepare the learner to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. Candidates will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of a written examination in a controlled environment, comprising compulsory tasks based on a pre-seen case study. Preparatory work will be required for this examination.

Module Assessment

3 hour examination based on a pre-seen case study.

Creating Entrepreneurial Change is a 20-credit mandatory module which sits within the suite of Level 7 modules.

Aim of the module

The new constant is a disruptive state of flux, where winning managers will be those who embrace entrepreneurship and create transformational change and value for their organisation. You will investigate the dynamics of innovation and change, and this unit will enable you to identify the key learning processes in driving disruptive strategies.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. An assignment based on a project relating to a given scenario for an organisation of choice.

Module Assessment

Work based assignment of approximately 4,750 words.

Corporate Digital Communications is a 20-credit mandatory module which sits within the suite of Level 7 modules.

Aim of the module

Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require the submission of an assignment based on a given scenario relating to an organisation of choice.

Module Assessment

Work based assignment of approximately 4,750 words.

Entry Requirements

The Postgraduate Diploma in Professional Marketing is a master’s level qualification and is designed for marketing managers who are working at a strategic level and have at least 3 years of management experience. Most delegates at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Diploma in Professional Marketing or the CIM Digital Diploma in Professional Marketing.

Please contact us to discuss if the Postgraduate Diploma in Professional Marketing is the most suitable course for you.

Course Start Dates

The Postgraduate Diploma in Professional Marketing can be started on any unit, and at any time with online distance learning.

There are three assessment boards each year in December, April and July.

Study Options

The Postgraduate Diploma in Professional Marketing is available via online distance learning. The full Postgraduate Diploma in Professional Marketing course starts at £900 + VAT and for some international delegates we offer a 20% discount. We have payment plans to suit most students and although there are no College registration fees, you will need to budget for CIM membership and assessment fees.  For more details please contact us.

The Postgraduate Diploma in Professional Marketing can be started on any unit, and at any time with online distance learning.

Courses Include

• Personal tutor providing two sets of feedback on assignment based units
• Homework marking and feedback
• Mock exam marking and feedback
• Live and recorded webinars
• Recorded lectures
• Extra resources, reading and videos
• Access to the support team based in Oxford, UK
• A free pre-course to revise marketing theory

Pricing

Diploma level courses start from £300 per unit for online distance learning.  This does not include your CIM membership or assessment fees but does include support and study material access for 3 years.

Transitional Arrangements from 2009 Postgraduate Diploma in Marketing

If you have completed some of the 2009 Postgraduate Diploma in Marketing, then you may have some exemptions. These can be viewed below but if you have any specific queries, please contact us.

Transition Arrangements

If you have completed the Analysis and Decision unit of the 2009 CIM Postgraduate Diploma in Marketing, you will be able to use this to transition to the new 2018 Postgraduate Diploma in Professional Marketing. The possible combinations are therefore:

Route 1:
Analysis & Decision | Managing Corporate Reputation | Emerging Themes | Marketing Leadership & Planning

Route 2:
Global Marketing Decisions | Managing Corporate Reputation | Emerging Themes | Marketing Leadership & Planning

Route 3:
Analysis & Decision | Corporate Digital Communication | Creating Entrepreneurial Change

Route 4:
Global Marketing Decisions | Corporate Digital Communication | Creating Entrepreneurial Change