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Designed for those who are new to marketing, the Foundation Certificate in Professional & Digital Marketing offers a comprehensive introduction to key concepts and practices in the field. Through this Level 3 marketing foundation course, you will gain fundamental knowledge in both traditional and digital marketing essentials.
Depending on your elective module, you’ll either focus on content marketing channels, like social media and websites, or marketing research and consumer insights. If you choose to study both elective modules, you will receive the CIM Extended Foundation Certificate in Professional & Digital Marketing and both qualifications can be completed in just six months, enabling you to progress to the Certificate in Professional Marketing.
The Level 3 Foundation Certificate in Professional & Digital Marketing also carries UCAS points, with up to 24 points available depending on the grade you achieve.
Foundation Certificate in Professional and Digital Marketing
From £590 +VAT
Study Options and Start Dates
The Foundation Certificate in Professional & Digital Marketing modules can be studied in any order. If you choose Face to Face Learning or Virtual Learning, there will be various start times throughout the year. If you wish to study via Distance Learning, you will be able to start at any time.
Next Virtual Class start date: w/c 16th November
Next 1 Day Class start date: 19th November
What’s Included
Up to 3 years of support to complete your course
Free Project Management course
Interest-free payment options
Mock exam and revision sessions
Unlimited support access
What’s Involved
To gain the Foundation Certificate in Professional & Digital Marketing, you will need to complete two modules. There are two route you can take to completing your qualification, depending on the combination of modules you choose.

Marketing Essentials (mandatory module)
Marketing Essentials covers the fundamentals of marketing, including key terminology, consumer behaviour, and marketing’s role in organisations. You will gain insights into the marketing environment and learn about the marketing mix components.
Content and Channels (elective module)
The Content and Channels module explores content creation and distribution channels in marketing. You will identify suitable communication channels for marketing activities, align content with business goals and target audiences.
Marketing Insights (elective module)
Marketing Insights focuses on marketing research and customer insights, emphasising their role in decision-making. You will gain an understanding of research types, methods, and their application in monitoring marketing trends.
To gain the Extended Foundation Certificate in Professional & Digital Marketing, you will need to complete all three modules. You will receive a 10% discount on this additional module.
Foundation Certificate in Professional and Digital Marketing Syllabus
Each CIM Foundation Certificate module is assessed by an online multiple-choice exam. Each test lasts 90-minutes and consists of 50 questions. The pass mark is 60%.
Distance Learning
From £590 +VAT with 3 years of support
Virtual Classes
From £880 +VAT with 3 years of support
Face to Face
From £1040 +VAT with 3 years of support
We provide payment plans to suit most students.
Please note: Prices do not include your CIM membership or assessment fees.
We offer regular start dates throughout the year. Browse our upcoming timetables below.
| Start month | Timetable |
|---|---|
| November 2026 | View the November 2026 timetable |
| January 2027 | View the January 2027 timetable |
| March 2027 | View the March 2027 timetable |
| May 2027 | View the May 2027 timetable |
| July 2027 | View the July 2027 timetable |
The Foundation Certificate in Professional & Digital Marketing is a Level 3 qualification designed for beginners. There are no formal entry requirements for undertaking this qualification.
Try our online learning system for free!
Our online learning platform provides study support for anyone undertaking CIM, CIPR and ISP courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.
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